Tourism Destination Marketing Lead

City of Fayetteville, GA; Fayetteville (GA); On-site; USD 75,000 - 105,000; Full time

Job summary

The City of Fayetteville, Georgia is seeking a strategic Tourism Program Director to lead the visitor center operations, drive a comprehensive destination marketing strategy, and build strong partnerships with hoteliers, attractions, and regional tourism organizations.

You will work with the Downtown Development Authority, Main Street Tourism Association and City leadership to position Fayetteville as a premier destination.

Qualifications

• Bachelor's degree in tourism, hospitality management, marketing, public administration, communications, or related field; equivalent experience.
• 5+ years in tourism development/destination marketing or economic development with program-building experience.

Responsibilities

• Operate the visitor center and manage Fayetteville's tourism function.
• Develop and execute a destination marketing strategy.
• Cultivate partnerships with hoteliers, attractions, and regional tourism bodies.
• Coordinate with DDA/Main Street Tourism Association and City leadership.
• Prepare reports and recommendations for City Council and leadership.
• Develop and manage the tourism program budget.
• Monitor tourism trends and impact to guide program direction.
• Oversee digital, print, social media, and earned media campaigns.

Skills

Budget management

Public relations

Strategic planning

Team leadership

Written and verbal communication

Education

Bachelor's degree in tourism/hospitality/marketing/public administration/communications

Tools

CMS

Google Analytics

Social media management tools

Job description

The City of Fayetteville, Georgia is seeking a strategic Tourism Program Director to lead the visitor center operations, drive a comprehensive destination marketing strategy, and build strong partnerships with hoteliers, attractions, and regional tourism organizations.

You will work with the Downtown Development Authority, Main Street Tourism Association and City leadership to position Fayetteville as a premier destination.