Designer, Growth Marketing

Genius AI; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive health & dental insurance

Flexible PTO

In-office lunch NYC/SF

Wellhub access

Annual development stipend

5-year performance stipend

401k with employer contribution

Dependent Care FSA

Paid parental leave

Fertility and adoption benefits

Job summary

Genius AI is seeking a creative leader to own paid channel concepts and ship assets quickly, primarily for Meta. You will partner with our creative team and GTM partners to generate, test, and iterate ideas in market.

You will scale production using AI tools, while maintaining high creative quality across static and motion formats. You must be able to commute to our NYC headquarters and operate in a hybrid environment, typically in-office 3–4 days per week with attendance on Tuesdays and

Qualifications

• 3+ years of growth, performance, or digital design experience with paid channels.
• Experience scaling production processes around AI and rapid concept-to-market workflow.
• Fluent in direct response fundamentals and current ad trends.

Responsibilities

• Own creative for paid performance channels end-to-end, with Meta as focal point.
• Build a diverse concept pipeline, not just minor variations.
• Design the full conversion path from ad to landing page to ensure funnel cohesion.
• Ship quickly: interpret performance data and iterate on what works.
• Create AI-powered workflows to scale production volume with quality.
• Collaborate with growth marketing to turn ideas into live variants and test.

Skills

Growth design

Performance design

AI production

Direct response

Tools

Figma

After Effects

Jitter

AI tooling

Job description

About Genius AI

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

About the Role

You’ll own the creative for our paid channels, with a focus on Meta, partnering closely with our creative team and GTM partners to generate ideas, get them into market, and improve and iterate based on what we learn.

As we scale our paid media, we need to ship creative without sacrificing quality. You’ll be the creative expert for the channel—developing new concepts, understanding what’s working, and turning performance insights into the next round of ideas. You’ll have a lot of ownership and a short path from idea to execution, with work moving from conversation to live in-market quickly.

You must be commutable to our NYC headquarters and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Own creative for our paid performance channels end to end, from concept through shipped asset, with paid Meta as the primary focus




• Drive creative diversity by maintaining a pipeline of genuinely distinct concepts, formats, and angles rather than endless variations on one winner




• Design the full conversion path, from the ad through the landing page, so the whole funnel holds together




• Ship consistently: read the performance data, kill what is not working, and push harder on what is




• Build AI-powered production workflows that let one designer generate the creative volume a whole team used to, then reinvest that time in sharper concepts




• Partner directly with growth marketing to take a rough idea to live variants in days, from scaling a top performer for a new audience to reinterpreting something you saw work elsewhere




• Partner with growth marketing to review ad performance KPIs and ideate new concepts based on results

What We’re Looking For

• 3+ years of growth, performance, or digital design experience, with direct ownership of creative that ran in paid channels and numbers you can speak to




• Scaled your own production process around AI




• Default to action: you would rather put five concepts in market this week and learn from them than perfect one over a month




• Expert in paid Meta and fluent in direct response fundamentals, with a real point of view




• Range across static and motion




• Expert in Figma, AI tooling, and a bonus if you have After effects or Jitter capabilities




• Exceptional eye for typography, color, layout, motion and overall craft, holding up across all ad dimensions




• Work inside our design system for branded concepts and flex tastefully outside it for channel‑specific ones, with the communication skills to make that case to stakeholders




• Fluent in current ad trends, creator formats, and internet culture, with the judgment to separate a trend worth borrowing from noise




• Experience analyzing ad performance KPIS and producing new concepts based on performance data

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment




• Flexible PTO




• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends




• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources




• Annual stipend for professional development and continued learning




• High performers at 5 years receive a generous stipend to use however you recharge best




• 401k benefit: employees are eligible to contribute starting day 1 of employment




• Dependent Care FSA




• Paid parental leave




• Fertility and adoption benefits via Carrot and Kindbody

At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affiamative Action Employer.

Personal Information: Notice at Collection for Employees and Applicants