Associate Creative Director, Design

Genius AI; New York (NY); Hybrid; USD 185,000 - 215,000; Full time

Benefits offered by this job

Competitive health & dental insurance

Flexible PTO

In-office lunch twice per week for NYC

Wellhub corporate wellness access

Annual professional development budget

401k starting day 1

Dependent Care FSA

Paid parental leave

Fertility and adoption benefits

Job summary

Genius AI in New York City is seeking a Design Lead or ACD with deep branding and visual design expertise to shape our brand and lead large-scale campaigns. You’re a conceptual thinker who mentors designers and steers creative across performance campaigns, brand programs, and more.

You’ll report to the Creative Director and collaborate with cross-functional teams in a hybrid setup. You’ll work in-office 3-4 days per week with required attendance on Tuesdays and Thursdays, commuting to NYC or SF

Qualifications

• 7+ years of branding and visual design experience with a strong portfolio.
• Strong cross-functional stakeholder communication skills.
• Brand in-house and/or agency experience preferred.
• Expert in Figma and up-to-date on design tools, trends, and AI-assisted design.
• Comfortable integrating AI into the creative process to improve output and velocity.
• Strong understanding of design systems across channels.
• Typography, color, layout, and visual craft excellence.
• Bonus: Proficiency in Jitter and After Effects.

Responsibilities

• Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video.
• Create and evolve brand and visual identity systems that are scalable and impactful.
• Translate concepts into high-quality visual assets for both digital and physical touchpoints.
• Leverage AI-powered design tools to accelerate creative workflows, explore concepts faster, and push the boundaries of our brand.
• Design with motion and video principles in mind.
• Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative.
• Maintain pixel-perfect attention to detail while moving quickly.
• Uplevel our brand with a strong understanding of our customer by combining aesthetics from tech and the health, beauty & wellness worlds.

Skills

Branding

Visual design

Motion design

Typography

Color theory

Cross-functional collaboration

AI-assisted design

Tools

Figma

After Effects

Jitter

Job description

About Genius AI

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more. Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

About the Role

A highly experienced Design Lead or ACD, Design with deep expertise in branding, visual design, and a strong creative vision. You\'re a conceptual thinker who\'s equally comfortable shaping a brand\'s visual identity and art directing large-scale campaigns, with a laser-sharp eye for motion design and video, perfect for someone who thrives on variety and pushes creative boundaries. You\'re excited by the evolving landscape of creative and AI tooling, and bring that curiosity to the team by mentoring designers around you. You\'ll play a strategic and technical role in shaping our brand as we grow. You\'ll work cross-functionally to turn business goals into creative strategies, bringing new ideas to life across performance campaigns, brand programs, and more for our incredible customers. You\'ll report to the Creative Director. You must be commutable to our NYC headquarters or San Francisco office and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You\'ll Do

• Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video
• Create and evolve brand and visual identity systems that are scalable and impactful
• Translate concepts into high-quality visual assets for both digital and physical touchpoints
• Leverage AI-powered design tools to accelerate creative workflows, explore concepts faster, and push the boundaries of what our brand can look and feel like
• Design with motion and video principles in mind
• Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative
• Maintain pixel-perfect attention to detail while moving quickly
• Uplevel our brand with a strong understanding of our customer by combining aesthetics from the tech and the healthy, beauty & wellness worlds

What We\'re Looking For

• 7+ years of experience in branding and visual design, with a strong portfolio
• Strong cross-functional stakeholder communication skills
• Brand in-house and/or agency experience preferred
• Expert in Figma and up to date on modern design tools, trends, and best practices including AI-assisted design tools
• Comfortable integrating AI into your creative process to increase output quality and velocity, while maintaining a strong editorial eye and brand point of view
• Strong understanding of design systems and how to apply them across channels
• Exceptional eye for typography, color, layout, and overall visual craft
• Bonus: Proficiency in Jitter, After Effects or similar motion tools

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody

The starting base salary for this role in New York is between $185,000 and $215,000 plus target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.

At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.

Personal Information: Notice at Collection for Employees and Applicants Agency Submissions If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired. Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.