Design Lab Communications Lead - 141284

UC San Diego; San Diego (CA); On-site; USD 79,000 - 143,000; Full time

Job summary

UC San Diego's Design Lab seeks a Communications Lead to develop and execute a comprehensive digital marketing and social media strategy, expanding engagement and growth in line with the lab's mission.

The role builds a broad online presence across Facebook, X, Instagram, LinkedIn and YouTube to promote the Design Lab brand and support strategic initiatives, including MDES marketing and future programs.

Qualifications

• Degree in communications or related field, or equivalent education/experience.
• Strong web production, image handling, publishing, design and animation skills.
• Proficiency with Google/Microsoft suites, Adobe Creative Suite and digital tools.
• Solid understanding of design and user experience fundamentals.
• Ability to create clear, usable web content aligned with goals.
• Experience with end-to-end digital storytelling across media.
• Ability to work independently and as part of a team, with confidentiality.

Responsibilities

• Develop and execute a comprehensive digital marketing and social media strategy.
• Engage target audiences through multiple digital channels and programs.
• Promote and strengthen Design Lab's brand across platforms.
• Oversee and train communications interns, guiding their work.
• Collaborate with leadership on marketing and advertising for MDES programs.
• Maintain online presence aligned with strategic initiatives.

Skills

Digital marketing

Social media strategy

Content creation

Project management

Team leadership

Web analytics

Education

Bachelor's degree in communications

Education or experience equivalence

Tools

Google Analytics

Adobe Creative Suite

CMS platforms

Job description

DESCRIPTION

The Communications Lead will develop and execute a comprehensive digital marketing and social media strategy that advances Design Lab's engagement and targeted growth in support of Design Lab's mission. Engages target audiences through effective digital marketing channels and proactively leverages innovative online techniques and programs to ensure the lab is maximizing its online presence in support of strategic initiatives. Creates and implements a comprehensive strategy across social media channels (Facebook, X, Instagram, LinkedIn and YouTube) to promote and strengthen Design Lab's brand.

Develops and implements solutions for a wide range of issues that impact communications processes. In collaboration with Director, develops a comprehensive marketing, communications and advertising strategy for the Master of Design (MDES) and future degree programs. Oversees, trains and provides work direction to the communications student interns. Other duties within scope of description.

QUALIFICATIONS

• Degree in communications, computer science, international relations, public policy or a related field, or equivalent combination of education and experience.


• Excellent technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.


• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs. Experience with Google and Microsoft suites, Adobe Creative Suite, and other business and digital media tools.


• Strong demonstrated knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.


• Strong demonstrated knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.


• Strong ability to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.


• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.


• Strong demonstrated experience in end-to-end digital storytelling including photo, graphic, and video production optimized for multi-platform publishing, audience engagement, and digital communications channels.


• Proven ability to work both independently and as a team member. Ability to coordinate multiple assignments, prioritize work, function effectively under deadline pressure, and fulfill assignments on schedule. Ability to maintain confidentiality.


• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications.


• Excellent interpersonal communication skills.


• Demonstrated strong ability to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.

SPECIAL CONDITIONS

• Job offer is contingent upon satisfactory clearance based on Background Check results.


• Available to work evenings/weekends during peak periods.

Pay Transparency Act

Annual Full Pay Range: $79,200 - $143,400 (will be prorated if the appointment percentage is less than 100%)

Hourly Equivalent: $37.93 - $68.68

Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).

Pay Transparency Act

Annual Full Pay Range: Unclassified - No data available (will be prorated if the appointment percentage is less than 100%)

Hourly Equivalent: Unclassified - No data available

Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).