Digital Media Program Manager

University of Houston; Houston, Northern (TX, KY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

University of Houston in Houston, TX, seeks a senior digital communications lead within the Dean, Architecture and Design. You will plan and execute integrated media across platforms to support the division’s advancement goals.

The role oversees graphic design, video production, and cross-department collaboration with campus media producers and external partners. Responsibilities include shaping content, managing publications and campaigns, and leveraging analytics to measure engagement and

Qualifications

• Leads digital media initiatives across a college or division.
• Identifies program needs and implements targeted outreach strategies.
• Manages the end-to-end creative lifecycle for major digital publications.

Responsibilities

• Leads visual communication and graphic design efforts across current and emerging digital media platforms within a specific college or division.
• Conceptualizes and designs high-impact digital publication layouts, including online magazines and interactive reports.
• Writes, edits, and proofs engaging copy for digital publications and marketing materials.
• Manages the end-to-end creative lifecycle for major digital publications, including typography and layout.
• Develops social media strategies and campaigns.
• Coordinates emails, newsletters and digital signage.
• Initiates video production to support program goals.
• Guides user experience, interface design, and visual graphics for program websites.

Skills

Graphic design

Video production

Social media strategy

Content planning

UX/UI oversight

Job description

Department:Dean, Architecture and DesignSalary:Commensurate with Experience/Education

Description

Responsible for digital communications activities to support the advancement of a major university division, program or center through the planning and coordination of integrated media across communications platforms.

1. Leads communication efforts across current and emerging digital media platforms within a specific college or division.
2. Identifies program needs and implements targeted initiatives and outreach strategies.
3. Manages project lifecycle for all approved digital media initiatives and participates in strategic planning.
4. Guides user experience, design, and compatibility of program websites. Executes updates and manages content for all program web pages.
5. Develops comprehensive social media strategy, curating both daily content and long-term campaigns.
6. Coordinates external and internal e-communications, including emails, electronic newsletters and digital signage.
7. Initiate production of video and other media content to support program goals and priorities.
8. Collaborates with media producers on campus and outside vendors. Supervises video equipment, assets, and data storage.
9. May work with University IT and division administrators for specific projects.
10. Leverage monitoring and reporting tools to define key engagement metrics and grow audience; track project success and compile detailed reports showing trends and insights across media platforms.
11. Performs other job-related duties as required.

Additional Job Duties

Summary

Responsible for digital and visual communications activities to support the advancement of a major university division, program, or center through the planning, design, and execution of integrated digital media. Serves as the primary graphic design lead, overseeing the layout and digital production of major university communications—including digital magazines, interactive annual reports, and web collateral—while driving social media, video, and e-communication strategies.

Job Duties

1. Leads visual communication and graphic design efforts across current and emerging digital media platforms within a specific college or division.
2. Conceptualizes and designs high-impact digital publication layouts, including online magazines, interactive annual reports, e-brochures, and university outreach collateral.
3. Writes, edits, and proofreads engaging copy and narrative content for digital publications, web pages, and divisional marketing materials.
4. Manages the end-to-end creative lifecycle for major digital publications, overseeing typography, layout composition, visual assets, and digital formatting.
5. Develops comprehensive social media strategy, curating both daily content and long-term campaigns.
6. Coordinates external and internal e-communications, including emails, electronic newsletters and digital signage.
7. Initiate production of video and other media content to support program goals and priorities.
8. Guides user experience, interface design, and visual graphics for program websites; executes updates and manages media content across web pages.
9. Collaborates with campus media producers, digital designers, and external vendors; oversees visual assets, media equipment, and project data storage.
10. Leverages monitoring and reporting tools to define key engagement metrics and grow audience; tracks project success and compiles detailed reports showing trends across media platforms.

Experience will be considered in lieu of education.

Education will be considered in lieu of experience.

MQ: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of three (3) years of directly job-related experience.

All positions at the University of Houston-System are security sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.