Design Engineer (Brand Team)

Baseten; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Medical, dental & vision insurance (sp

Job summary

Baseten is seeking a Web Designer / Design Engineer to own baseten.co from concept to production. You will design, build, and iterate landing pages and product pages, driving experiments and improving conversion while upholding Baseten's brand.

You will work at the intersection of brand design and frontend engineering, shipping with autonomy and partnering with design, marketing, engineering, and leadership on major launches.

Qualifications

• Fluent in modern frontend development with React and Next.js.
• Deep attention to typography, layout, and responsive design.
• Able to translate Figma concepts into production-ready code.
• Experience building reusable components and design systems.

Responsibilities

• Own the design and frontend implementation of Baseten marketing site.
• Ship landing pages, product pages, launches, and campaigns from concept to production.
• Improve the site continuously with data-driven improvements.
• Collaborate with growth, product marketing, and engineering on launches.

Skills

React

Next.js

HTML/CSS

TypeScript

Design systems

Tools

Figma

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

THE ROLE

We're looking for a Web Designer / Design Engineer to own baseten.co day to day, from concept through production. You'll design and build landing pages, bring product launches to life, run experiments, improve conversion, and keep raising the quality bar on the site.

This is a high-ownership role on the brand design team, sitting between brand design and frontend engineering. We want the website to be one of the best expressions of the Baseten brand and one of the best developer-focused sites on the internet, which means treating it as a product that's constantly evolving rather than something we redesign every few years. You'll have a lot of autonomy to ship, while partnering closely with brand, product marketing, engineering, and leadership on bigger launches.

RESPONSIBILITIES

• Own the design and frontend implementation of the Baseten marketing site.
• Ship landing pages, product pages, launches, and campaigns from concept through production.
• Improve the site continuously, finding and acting on opportunities to make it better rather than waiting for a redesign cycle.
• Partner with growth and product marketing to test messaging, layouts, and conversion improvements without sacrificing craft.
• Build polished interactions, motion, and details that make the site feel distinctly Baseten.
• Build and evolve the components, patterns, and design systems that let the team move quickly without lowering the bar.
• Turn complex technical products into clear, compelling web experiences.
• Prototype ambitious interactive and experimental ideas when a launch calls for it.
• Make it dramatically easier for the brand and marketing teams to get great work onto the internet.
• Set the bar for web design and frontend craft across the company.

REQUIREMENTS

• Fluency in modern frontend development: React, Next.js, HTML, CSS, and JavaScript or TypeScript.
• Ability to move from Figma into code and own the final result in production.
• Deep attention to typography, layout, interaction, motion, and responsiveness.
• Systems thinking, with a track record of building reusable components and patterns instead of solving every page from scratch.
• Comfort experimenting, iterating, and using data to make a site more effective without turning it into a growth hack.
• Interest in technical products and the ability to make complex ideas feel clear without flattening them.
• Strong opinions about the web, and the ability to articulate why something works and why it doesn't.

NICE TO HAVE

• Experience with motion design, animation, or WebGL.
• Experience with Three.js, React Three Fiber, shaders, or creative coding.
• Experience building developer-focused or deeply technical websites.
• Experience working with DatoCMS.

BENEFITS

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).