Demand Partnerships Lead, Sales Solutions (UCAN)

Netflix, Inc.; New York (NY); On-site; USD 240,000 - 350,000; Full time

Benefits offered by this job

Health plans

401(k) with employer match

Stock option program

Disability programs

Health Savings Account and Flexible Sp

Family-forming benefits

Paid time off

Job summary

Netflix, Inc. seeks a Demand Partnerships Lead to manage and grow DSP partnerships across the US and Canada. You will own day-to-day partner relationships, drive strategy, and contribute to ROI models while coordinating with Sales, Product, Marketing, and Legal teams.

Ideal candidates have 8+ years in ad tech or partnerships, with a strong network in streaming/CTV and expertise in programmatic advertising. The role emphasizes data-driven decisions and measurable business value.

Qualifications

• 8+ years of experience in partnerships, digital media, ad tech, or data strategy.
• Direct experience managing named DSP relationships and negotiating complex agreements.
• Established network within streaming/CTV and programmatic advertising ecosystem.
• Ability to manage partnership economics including investment tracking and ROI analysis.
• Translating technical concepts into clear business impact; bridging technical and commercial teams.
• Experience across sales, technical sales, or business ops functions.
• Understanding of data clean room use cases in partnerships.
• Strong communication and storytelling skills to influence stakeholders.

Responsibilities

• Own ongoing management of Netflix's DSP partners in UCAN; main contact, define strategy and performance.
• Develop Joint Business Plans with partners; manage commercialization and GTM ROI models; track spend and returns.
• Lead high-stakes negotiations; advise internal sales on DSP capabilities and best practices.
• Build business cases for new opportunities; assess strategic fit, cost-benefit and growth potential.
• Collaborate with Sales, Product, Marketing, Measurement, Legal, and other teams for seamless execution.
• Own performance reporting and trend analysis across DSP partnerships; guide investments and renewals.
• Identify, pursue and close new demand-side partnerships to accelerate deal velocity.
• Monitor industry trends and whitespace opportunities to evaluate new partnerships.
• Educate internal stakeholders on regional DSP partnerships.

Skills

Partnerships

Ad tech

Commercial deal management

Data analysis

Cross-functional collaboration

Negotiation

Stakeholder influence

Programmatic advertising

Tools

DSP platforms

Job description

About the Role

We are seeking a motivated, commercially minded Demand Partnerships Lead to manage and grow Netflix's demand partnerships across the US and Canada. This person will own the day-to-day management of our DSP partners to expand our programmatic footprint. The ideal candidate has a strong background in ad tech, with hands‑on expertise in programmatic advertising and a track record of owning revenue‑driving partner relationships. This role blends commercial execution with analytical thinking to build and sustain partnerships that deliver measurable business value.

Key Responsibilities

• Own the ongoing management of Netflix's current DSP partners in UCAN – serving as the primary point of contact, driving partner strategy and performance, and deepening the relationship over time.
• Develop Joint Business Plans with partners and manage the financial performance of commercialization and go‑to‑market efforts; contribute to ROI models; track spend and returns; and ensure initiatives are structured for sustainable value creation.
• Lead high‑stakes negotiations and secure long‑term partnership commitments, acting as a senior advisor to internal sales teams on DSP capabilities and best practices.
• Build business cases for new opportunities, incorporating strategic fit, cost‑benefit analysis, and growth potential.
• Collaborate cross‑functionally with internal teams (Sales, Product, Marketing, Measurement, Legal, etc.) to ensure seamless partnership execution and alignment with regional strategy.
• Own performance reporting and trend analysis across DSP partnerships, using data‑driven insights to guide investment decisions, performance optimization, and renewal strategies.
• Identify, pursue, and close new demand‑side partnerships leveraging market relationships to accelerate deal velocity.
• Stay ahead of industry trends and emerging technologies, identifying whitespace opportunities to proactively evaluate new partnerships.
• Serve as a knowledgeable resource on regional DSP partnerships, supporting and educating internal stakeholders.

Qualifications

• 8+ years of experience in partnerships, digital media, ad tech, or data strategy, with proven expertise in commercial deal management across DSPs, SSPs, and/or programmatic partners.
• Direct experience managing named DSP relationships, including onboarding new partners, negotiating complex agreements, and growing existing partnerships.
• Established network within the streaming/CTV and programmatic advertising ecosystem.
• Ability to manage partnership economics – including investment tracking, ROI analysis, and performance reporting.
• Skilled at bridging technical and commercial teams, translating complex technical concepts into clear business impact.
• Experience working across sales, technical sales, or business operations functions.
• Understanding of data clean room use cases and their application to partnerships.
• Strong communication and storytelling skills, with the ability to influence stakeholders and drive cross‑functional alignment.
• Solid understanding of privacy‑first advertising and relevant industry regulations.
• Highly analytical, with the ability to assess partner performance, optimize investments, and drive measurable results in a fast‑paced environment.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000.00 - $350,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.

Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full‑time salaried employees are immediately entitled to flexible time off.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best‑in‑class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.