Demand Generation Summer Internship (Hybrid)

KnowBe4; Arlington (VA); Hybrid; USD 25,000 - 33,000; Full time

Benefits offered by this job

Company-wide bonuses

Employee referral bonuses

Adoption assistance

Tuition reimbursement

Certification reimbursement

Certification completion bonuses

Job summary

KnowBe4 is seeking a Demand Generation Summer Intern to support the Global Demand team in a hybrid capacity in the greater Arlington area. The intern will assist with campaign setup, tracking, reporting, and asset organization while coordinating with external vendors.

The role offers exposure to Salesforce, UTM tracking, and multi‑channel attribution, with hands‑on experience in full‑funnel marketing processes and ROI analysis.

Qualifications

• Pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related field.
• Proven ability to write clearly and professionally when coordinating with external partners.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.

Responsibilities

• Assist in setting up, monitoring, and reporting on demand generation programs with the marketing team.
• Create and update Salesforce campaigns for various marketing programs.
• Track campaign pacing and lead quality; coordinate with 3rd‑party vendors.
• Develop campaign tracking links using our UTM database for accurate attribution.
• Support asset development and hand-off to external vendors.
• Verify and clean lead reports from 3rd‑party sources; ensure data integrity.
• Gain hands-on experience with full‑funnel programs and lead lifecycles in Salesforce.
• Learn to interpret pacing and ROI to optimize campaigns.

Skills

Verbal communication

Written communication

CRM familiarity

Education

Bachelor's degree in Marketing, Business, Data Analytics, or Communications

Tools

Salesforce

Email marketing tools

Google Sheets

Google Docs

Google Slides

Job description

Demand Generation Summer Internship (Hybrid)

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

This position is a hybrid role open to candidates in the greater Arlington area. This position will require the intern to work in our Arlington, VA office 3 days a week.

Dates of Program: May 24th, 2027 - August 13, 2027 (12 weeks)

Application Dates: You should apply as soon as possible but understand that because of our large pool of applicants, the selection process can take a few months. We strive to create a diverse group of interns as we feel that it improves the overall internship experience.

Attention: This is a paid internship. Please note that the intern would be responsible for relocation (if needed) and lodging for the duration of the internship.

Internship Program Details: Join the best internship program around! Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development workshops to help transition into the workplace. Interns will also engage in team-building activities and awesome socials. For more information on the internship program, visit www.knowbe4.com/careers/internships.

The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. The ideal candidate will support campaign setup and execution, reporting, asset organization, and tracking to ensure programs run smoothly and deliver high-quality results.

Key Responsibilities:

• Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
• Create and update Salesforce campaigns for various marketing programs
• Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors.
• Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns.
• Assist in the development of campaign assets, managing the hand-off to external vendors.
• Assist with verifying, cleaning and processing lead reports from 3rd party vendors.
• Gain hands‑on experience monitoring full‑funnel programs and lead lifecycles within Salesforce.
• Learn to interpret initiative pacing and ROI to make data‑driven optimization decisions.
• Understand the "why" and "how" of UTM tracking and multi‑channel program attribution.
• Understand the mechanics of 3rd‑party partnerships, from creative delivery to lead quality audits.

Minimum Qualifications:

• Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
• A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred.
• Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
• Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
• Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization.
• Proficient in Google Sheets, Docs, and Slides.
• Talent for multi‑tasking, being results oriented and organizationally proficient.
• Team oriented and willing to help others to achieve success.
• Ability to develop creative solutions.
• Ability to think and act independently.
• Ability to effectively prioritize and resolve multiple competing tasks.
• Ability to deal professionally, courteously and tactfully with external partners and coworkers.
• Self‑reliant with the ability to innovate and introduce change showing sound judgment and pragmatism.
• Compliance or in‑house experience is a plus.

We offer company‑wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high‑tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request‑accommodation.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in KnowBe4’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.