Demand Generation Program Manager, Events (Remote, United States)

-; Coffeyville (KS); Remote; USD 97,000 - 117,000; Full time

Job summary

A leading company is seeking a Demand Generation Program Manager to drive event promotion strategies, including managing multi-channel campaigns and optimizing performance through data insights. Ideal candidates should have 4+ years in B2B demand generation, expert skills in event marketing, and proficiency with relevant tools to enhance registrations and growth.

Qualifications

• 4+ years of experience in B2B demand generation.
• Proven experience in event promotion for various formats.
• Familiarity with tools like LinkedIn Ads and Google Analytics.

Responsibilities

• Manage and scale AI-driven marketing workflows for events.
• Develop and execute promotional strategies for registrations.
• Optimize campaigns based on performance metrics.

Skills

Data-driven mindset

Collaborative skills

Project management

Creative problem solving

Tools

LinkedIn Ads

Salesforce

Marketo

Google Analytics

Job description

We are seeking a data-driven Demand Generation Program Manager to lead the promotion efforts for all our events, from annual flagship events like GrafanaCON to regional roadshows. This role will focus on designing, managing, and optimizing the end-to-end promotion strategies for these events across multiple channels, including email, web, and paid media. The ideal candidate will be both strategic and hands-on, with a strong grasp of demand generation tactics and event marketing to drive registrations and pipeline growth.

Key Responsibilities:

• AI & Automated Nurture Flow Management: Help manage and scale AI-driven marketing workflows, ensuring seamless integration between automated email nurturing and AI-generated content. Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion.
• Event Promotion Strategy & Execution: Develop and execute a Demand Generation promotional strategy for our events, driving registrations, engagement, and pipeline generation.
• Multi-Channel Campaign Management: Manage multi-channel promotional campaigns to drive awareness and registrations for events, including email, website optimization/personalization, paid media channels (LinkedIn Ads, Google Ads, Facebook Ads, etc.).
• Data-Driven Optimization & Testing: Define key performance indicators (KPIs) for event promotion success, track and provide regular updates on performance metrics, and continuously optimize promotional strategies using data insights.
• Content Creation & Coordination: Work with internal teams (Content, Creative, Events) to create engaging content and assets that resonate with target audiences. Ensure that promotional materials (emails, landing pages, ads, etc.) are compelling and aligned with event messaging and value props.
• Sales & Marketing Alignment: Collaborate with Sales teams to drive promotions and coordinate pre- and post-event follow-up.

Qualifications & Requirements:

• 4+ years of experience in B2B demand generation
• Expertise in event promotion, with proven experience driving demand for successful virtual, hybrid, and in-person events
• Data-driven mindset, with proficiency in tools like LinkedIn Ads, Salesforce, Marketo, Google Analytics, or other equivalent marketing tools/platforms.
• Strong ability to collaborate across teams to execute multi-channel campaigns and align event strategies with broader business objectives.
• Strong project management skills, with the ability to manage multiple events and initiatives simultaneously in a fast-paced environment.
• Proven experience in high-growth, ambiguous environments where innovation and creative problem-solving are required

In the US, the base compensation range for this role is USD 97,000 - USD 117,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable) and other benefits listed here.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market's defined pay range & benefits at the beginning of the process.

About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.

Equal Opportunity Employer: At Grafana Labs we're building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways.

We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we're working hard to make sure that's the foundation of our organization as we grow.

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