Demand Generation & Marketing Operations Lead

FlowX.ai; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity package

Competitive salary

Job summary

FlowX.AI is seeking a demand generation leader in NYC to shape GTM strategy and own the operational muscle driving campaigns, events, content, and reporting. You will build logistics-focused messaging, grow pipeline, and optimize digital presence, with hands-on use of AI tools daily.

You will partner with Sales, Product, and Leadership to create compelling customer stories, manage HubSpot workflows, and oversee multi-channel programs that feed a scalable, data-driven pipeline.

Qualifications

• 5+ years of hands-on B2B demand gen experience, ideally in SaaS or enterprise software.
• Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn management, and email marketing (segmentation, copywriting, A/B testing, nurture sequences, deliverability)
• Working knowledge of HubSpot (workflows, lifecycle stages, lead routing, campaign attribution, reporting dashboards) and the ability to keep CRM data clean
• Experience building and optimizing landing pages, conversion flows, and managing multiple creative workstreams to ship on time
• Experience or strong interest in event/field marketing — researching conferences, managing logistics, and handling sponsorships

Responsibilities

• Govern GTM strategy and drive execution across campaigns, events, content, and reporting.
• Own logistics-focused messaging and proof points on the website and LinkedIn presence.
• Manage demand-gen programs including mass email, nurture sequences, and campaign attribution.
• Lead field marketing: select conferences, manage registrations, and sponsorships.
• Translate customer stories and product moments into shareable content and campaigns.
• Ensure rigorous measurement and data-driven optimization across activities.
• Collaborate with Sales, Product, and Leadership to align on a single source of truth.

Skills

Demand generation

LinkedIn advertising

Email marketing

A/B testing

CRM hygiene

Tools

HubSpot

LinkedIn Campaign Manager

CRM software

Job description

FlowX.AI is an agentic AI platform for large-scale, mission-critical applications. We started in regulated industries like banking and insurance and are expanding into new verticals including logistics, manufacturing, healthcare, and construction.

Our platform enables large organizations to deploy, run, and monitor mission-critical AI agents at scale. We provide the governance layers and robustness that AI agents need to operate reliably across the most important business processes.

We're looking for someone who can turn FlowX's story into demand — and who's genuinely excited to do it. This role sits at the intersection of strategy and execution: you'll help shape our GTM approach and own the operational muscle that brings it to life, with a strong focus on logistics as we expand into the vertical. Above all, we need someone who gets fired up about the AI space — someone who understands both the business and technical sides of what we do, has a sharp instinct for what's actually exciting (a customer story, a product feature, a big win), and knows how to turn that into content people want to share. AI is core to how we work, so we need someone who uses AI every single day as a real part of how they get things done.

This is a role with real ownership — you'll help set strategy, not just run the playbook, while staying hands-on across campaigns, events, content, and reporting.

What you will do on a daily basis

Strategy & industry fluency

• Participate in and help govern GTM strategy — not just execute against it
• Build fluency in the logistics industry: its language, buyers, and sales cycles
• Keep a finger on the pulse of the market and feed insights back to the sales team

Website & digital presence

• Own logistics-specific messaging and proof points on the website
• Build out LinkedIn content and broader digital presence, drawing inspiration from competitors in the space

Demand generation

• Run mass email and automated campaigns that contribute directly to qualified pipeline
• Prioritize A/B testing and measured iteration over defaulting to paid social
• Manage HubSpot end-to-end: workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards
• Build and optimize landing pages, conversion flows, and nurture sequences, including segmentation and deliverability

Field marketing & events

• Research and recommend which conferences are worth attending
• Handle registration, booth setup, and on-site presentations
• Manage sponsorships
• Pull attendee and lead lists from each event, clean them, and hand off to the BDR team for outreach

• Turn customer stories and product moments into content that creates real hype — the kind of asset that gets shared, not just published

Measurement & accountability

• Track what's actually working with organized, honest reporting
• Use the data to pivot strategy, not just report on it

Cross-functional execution

• Write clear briefs, give actionable feedback, and manage multiple creative workstreams simultaneously — gated content, blog posts, ad copy, and video
• Perform leads QA across the funnel, identifying where leads get lost and keeping marketing and sales aligned on a single source of truth
• Collaborate closely with sales, product, and leadership — this role requires strong cross-functional partnership
• Bring strong cadence, organization, and follow-through to deliverables, and stay overly transparent about status and progress

Very likely you can be successful if you have

• 5+ years of hands-on B2B demand gen experience, ideally in SaaS or enterprise software, with a proven track record of building qualified pipeline
• Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn management, and email marketing (segmentation, copywriting, A/B testing, nurture sequences, deliverability)
• Working knowledge of HubSpot (workflows, lifecycle stages, lead routing, campaign attribution, reporting dashboards) and the ability to keep CRM data clean
• Experience building and optimizing landing pages, conversion flows, and managing multiple creative workstreams to ship on time
• Experience or strong interest in event/field marketing — researching conferences, managing logistics, and handling sponsorships
• A bias toward rigorous measurement and A/B testing over defaulting to paid social spend
• Active daily use of AI tools across research, writing, campaign planning, and data analysis
• Comfort operating strategically as well as operationally

Nice to have

• Experience or interest in the logistics industry specifically
• Existing relationships with logistics media, influencers, or industry figures
• Experience connecting AI tools, APIs, or agents to automate marketing workflows
• Hands-on experience building custom AI agents (prompt engineering, tool use, multi-step orchestration)
• Involvement in product marketing: positioning, messaging, launch content, or sales enablement
• End-to-end webinar management experience
• Basic to intermediate SEO knowledge; GEO/AIO experience in LLM-driven search environments
• Background in or exposure to agentic AI, banking, insurance, fintech, or logistics marketing

What's in it for you

• Direct impact on how the company scales and delivers multi-million-dollar enterprise transformation deals
• Competitive compensation with an early-stage equity package
• Competitive salary range of $150-200k based on experience.
• Work alongside an ambitious leadership team driving category creation in enterprise AI

Location: NYC