Demand Generation Marketing Manager

CommandLink; United States; Remote; USD 100,000 - 135,000; Full time

Job summary

Join a forward-thinking company as a Demand Generation Marketing Manager, where you'll lead innovative Account Based Marketing and Digital Marketing strategies. This role offers the chance to shape targeted growth initiatives and drive measurable results in a collaborative environment. You'll work with cross-functional teams to optimize campaigns, analyze data, and enhance customer engagement. With a focus on personalization and strategic thinking, this position allows you to make a tangible impact on the company's success. If you're passionate about marketing and eager to grow in a dynamic setting, this opportunity is perfect for you!

Benefits

Generous Medical, Dental, and Vision coverage

Flexible time off

401k plan

Fun events at cool locations

Free DoorDash lunches on Fridays

Employee referral bonuses

Qualifications

• 3+ years in ABM or digital marketing, preferably in SaaS or B2B.
• Strong analytical skills and proficiency in marketing analytics tools.

Responsibilities

• Develop and execute multi-channel ABM and digital marketing strategies.
• Analyze data to improve conversion rates and marketing ROI.

Skills

Account Based Marketing (ABM)

Digital Marketing

SEO

Email Marketing

Content Marketing

Data Analysis

A/B Testing

Collaboration Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Marketo

SQL

Python

Job description

Command|Link is a global SaaS Platform providing network, voice services, and IT security solutions, helping corporations consolidate their core infrastructure into a single vendor and layering on a proprietary single pane of glass platform. Command|Link has revolutionized the IT industry by tackling the problems our competitors create. In recognition for our unprecedented innovation and dedication, Command|Link was recognized as the SD-WAN Product of the Year, ITSM Visionary Spotlight, UCaaS Product of the Year, NaaS Product of the Year, Supplier of the Year, and the AT&T Strategic Growth Partner. Command|Link has built the only IT platform for scale that solves ISP vendor sprawl and IT headaches. We make it easy for our customers to get more done, maximize uptime and improve the bottom line.

This is a remote position open to candidates residing in the following states: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, Nevada, New Hampshire, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin

About your new role:

We are looking for a data-driven and strategic Demand Generation Marketing Manager to lead our Account Based Marketing (ABM) and Digital Marketing efforts. If you're passionate about targeted growth strategies, personalized engagement, and driving measurable results, we'd love to hear from you!

Responsibilities:

• Develop and execute multi-channel ABM and digital marketing strategies to acquire, engage, and retain high-value customers.
• Optimize digital marketing campaigns across paid media, email, SEO, content marketing, and referral programs with a focus on personalization.
• Implement and manage ABM strategies, including targeted advertising, personalized outreach, and tailored content.
• Analyze and interpret data to improve conversion rates, customer LTV, and overall marketing ROI.
• Conduct A/B testing to optimize landing pages, ad creatives, and email campaigns.
• Collaborate with cross-functional teams including product, sales, and design to align ABM and digital marketing strategies with business goals.
• Identify and experiment with new growth opportunities, channels, and technologies.
• Develop and manage the marketing funnel, ensuring seamless user journeys from acquisition to retention.
• Monitor key performance indicators (KPIs) and prepare detailed reports on marketing performance.

Qualifications:

• 3+ years of experience in ABM, growth marketing, performance marketing, or digital marketing.
• Experience working in a SaaS, B2B, or startup environment.
• Strong understanding of ABM tools, paid acquisition (Google Ads, Facebook Ads, LinkedIn, etc.), SEO, email marketing, and content marketing.
• Proficiency in marketing analytics tools such as Google Analytics, Mixpanel, or similar.
• Experience with A/B testing, conversion rate optimization, and marketing automation.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills.
• Self-starter with a test-and-learn mindset and a passion for growth.

Preferred Qualifications:

• Familiarity with ABM platforms such as Terminus, Demandbase, or 6sense.
• Knowledge of CRM and marketing automation tools like HubSpot, Marketo, or similar.
• Knowledge of SQL, Python, or data visualization tools is a plus.

Why you'll love life at Command|Link

Join us at CommandLink, where you'll have the opportunity to shape the future of business communication. We value the innovative spirit and seek individuals ready to bring their unique vision and expertise to a team that values bold ideas and strategic thinking. Are you ready to make an impact?

• Room to grow at a high-growth company
• An environment that celebrates ideas and innovation
• Your work will have a tangible impact
• Generous Medical, Dental, and Vision coverage for full-time employees
• Flexible time off
• 401k to help you save for the future
• Fun events at cool locations
• Free DoorDash lunches on Fridays
• Employee referral bonuses to encourage the addition of great new people to the team

Commandlink hires individuals in a number of geographic regions and the pay ranges listed reflect the cost of labor across these regions. The base pay for this position as displayed at the bottom of the job description is a range based on our lowest geographic region, up to our highest geographic region. Pay is based on location among other factors, such as skill-set, experience, and qualifications held.

The pay range for this role is:

100,000 - 135,000 USD per year (United States)