Demand Generation Manager

Arcesium LLC; Austin (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Year-end bonus

Medical coverage

401k matching

Job summary

Arcesium LLC is seeking a Demand Generation Manager to lead its B2B marketing programs. The role focuses on planning, launching, and measuring demand generation campaigns, including emails and nurture programs, with a strong emphasis on AI-enabled automation.

The ideal candidate will bring 6+ years in demand generation, hands-on HubSpot and marketing automation experience, and robust project management skills.

Qualifications

• 6+ years of experience in demand generation.
• Hands-on experience building and deploying campaigns in marketing automation platforms, HubSpot strongly preferred.
• Strong project management with ability to manage multiple campaigns against a calendar.
• Working knowledge of email deliverability, list health, A/B testing, and campaign analytics.
• Experience with LinkedIn and social media in a B2B setting and collaborating with sales teams.
• Experience in financial services or financial technology marketing is a plus.
• Demonstrated record of using AI to improve marketing campaigns.

Responsibilities

• Campaign project management across demand gen programs.
• Support social media plan and LinkedIn strategy in collaboration with sales.
• Test and optimize campaigns to improve results and efficiency.
• Measure and report on campaign performance, email health, and marketing channels.
• Identify and build AI-enhanced processes and automations to improve execution and personalization.

Skills

Demand generation

Marketing automation

HubSpot

Project management

AI in marketing

A/B testing

Email marketing

LinkedIn marketing

Sales alignment

Social media planning

Tools

HubSpot

ClickUp

LinkedIn

Job description

Company Overview

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. Arcesium is seeking a Demand Generation Manager to join our Client and Partner Development team and play a key role in powering the programs that fuel our pipeline. In this role, you will help plan, build, launch, and measure demand generation campaigns, from setting up emails and nurture programs in our marketing automation platform to managing the calendar that keeps every campaign on track.You will work closely with Sales, Marketing, and Product Marketing colleagues, including partnering with our sales team to bring our LinkedIn subject matter expert strategy to life. We are also looking for someone who sees AI as a force multiplier: a person who has already either worked on an AI-forward team, and/or has built agents/automations that make marketing campaigns work measurably more efficiently. Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in our marketing automation platform, maintaining ongoing nurture programs, and supporting additional campaigns as needed.

Campaign Project Management:

Serve as project manager for demand generation campaigns, working within our project management tool to manage workflow, cadence, and priorities across stakeholders.

Social Media Support:

Manage and execute the social media plan in support of demand generation campaigns, including collaborating with the sales team to develop a LinkedIn subject matter expert strategy and content plan.

Testing & Optimization:

Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results.

Measurement & Reporting:

Help measure campaign performance, email health, and overall marketing channel performance, and translate findings into clear recommendations for the team.

AI-Enabled Marketing:

Identify and build AI into processes including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting.

Ideal Candidate Requirements:

The ideal candidate will have 6+ years of experience in demand generation, preferably in managing email campaignsHands-on experience building and deploying campaigns in a marketing automation platform (HubSpot experience strongly preferred)Strong project management skills (ClickUp experience a plus), with the ability to manage multiple campaigns, deadlines, and stakeholders against a marketing calendarWorking knowledge of email deliverability and list health, A/B and multivariate testing, and campaign analyticsExperience with LinkedIn and social media in a B2B setting, and comfort partnering with sales teams, is a plusExperience in financial services or financial technology marketing is a plusA demonstrated record of using AI to make marketing campaigns work more efficiently, such as having built AI agents or automations, and the ability to show how they could take this role to the next level would be highly desirable.

Compensation & Benefits:

Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.Remote eligible states include: Arcesium's Personal Data Privacy Notice for Candidates is linked here.