Demand Generation Manager

Hihello

United States

Remote

USD 100,000 - 180,000

Full time

14 days+

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Health insurance (US only)

Flexible Paid Time Off

Flexible working hours and remote work

Home office reimbursement

Annual company on-site

Dog-friendly

Job summary

HiHello is seeking a Demand Generation Manager to transform content, positioning, and market insights into campaigns that generate enterprise pipeline.

You will own outbound, paid media, and a strategic social program, partnering with sales to align on accounts and personas. This remote, fast-paced environment rewards craft, cross-functional collaboration, and data-driven decision making.

Qualifications

5+ years in B2B demand generation, with agency experience across multiple companies.
Experience marketing to CMOs and VP-level marketers in enterprise contexts.
Hands-on craft across outbound, paid social, paid search, and content syndication.

Responsibilities

Build outbound campaign air cover, sequences, targeting, and content.
Lead paid media that drives inbound and measure performance.
Develop a social program for HiHello with executive thought leadership.
Distribute and amplify content across channels to maximize visibility.
Shape GTM strategy with leadership and refine messaging based on channel insights.
Provide market feedback to GTM, content, and product teams.

Skills

B2B demand generation

Agency time

Marketing to marketers

Outbound campaigns

Paid social (LinkedIn)

Content syndication

Executive thought leadership

Communication

Tools

HubSpot

LinkedIn Campaign Manager

Job description

HiHello is the Professional Presence Platform behind millions of first impressions. We help companies turn everyday moments like emails, meetings, events, introductions, and handshakes into consistent, branded, and measurable experiences.

What started with the digital business card has grown into a platform that connects brand, marketing, IT, sales, and the employees representing a company every day. Our customers use HiHello to strengthen their brand, equip their teams, and create better professional interactions at scale.

We're growing quickly and building a category we believe every modern company will need. If that sounds like the kind of team you want to build with, we would love to chat with you!

We're hiring a Demand Generation Manager to take our content, our positioning, and our point of view and turn it all into campaigns that drive enterprise pipeline.

This role runs demand gen campaigns across channels - outbound, paid media that drives inbound, social, and whatever else earns its place in the mix. You'll also build out a meaningful social strategy from the ground up.

You should be a craftsperson at heart. You've spent years at an agency learning how to run demand programs across many different companies, and ideally you've taken that craft in-house too. You know how to sell into marketing because you've done it; you've spoken their language, sat across from CMOs and VPs of Marketing, and built campaigns that actually moved them.

You thrive in a fast-paced environment where priorities shift to meet what the market is telling us. You're comfortable on a remote team.

Outbound campaigns:

You build the air cover, the sequences, the targeting, and the content that turn our outbound motion from a cold ask into a warm follow-up. You partner with sales to make sure campaigns connect to the accounts and personas they're working.

Paid media that drives inbound:

Paid social with LinkedIn as the centerpiece, paid search, syndication, sponsored content, review sites, and any other channel worth testing. You decide what's worth spending on, you build the creative briefs, and you prove what works.

Social strategy:

Build a meaningful enterprise social program for HiHello. Organic presence, executive thought leadership, the rhythm and the content engine that makes it real. You will design this from the ground up.

Content distribution and amplification:

We have a lot of content — thought leadership, case studies, video, frameworks, and more on the way. Your job is to make sure it gets seen. You distribute and amplify across every channel that earns its place.

Strategic partnership:

You shape strategy alongside GTM leadership. You bring a real point of view on what enterprise marketers respond to, what they ignore, and where we should be spending differently.

Voice of the market:

You bring patterns back from the channels you run to GTM, content, and product so we keep sharpening the message.

Must-haves:

5+ years in B2B demand generation, with meaningful agency time running demand programs across multiple companies
Deep experience marketing to marketing buyers, like CMOs, VPs of Marketing, and the teams around them. Ideally for a martech or marketing-adjacent product
Real understanding of the enterprise B2B sales motion: long cycles, multi-threaded buying committees, account-level targeting, sales partnership
Hands-on craft across outbound campaigns, paid social (LinkedIn especially), paid search, and content syndication
A track record of building campaigns that sourced or influenced real enterprise pipeline, not just MQLs or impressions
Strong written and verbal communication, with the editorial judgment to know what to say and what to leave out
Self-starter energy with a collaborative streak
Genuine interest in marketing, brand, and how companies show up in the world

Bonus points:

In-house demand gen experience on top of agency time, you've lived on both sides
End-to-end demand gen program ownership: strategy, creative, channel mix, execution, and measurement
Experience building organic social and executive thought leadership programs from the ground up
Familiarity with HubSpot, LinkedIn Campaign Manager, and the modern enterprise demand stack