Demand Generation Manager

LCVista Inc.; United States; Remote; USD 98,000 - 130,000; Full time

Job summary

A leading company in the professional development sector is seeking a Demand Generation Manager to spearhead their marketing initiatives. The ideal candidate will have extensive experience in demand generation, particularly within a B2B SaaS context, and be proficient in HubSpot and marketing analytics. This role offers the opportunity to shape marketing strategies and drive growth in a collaborative environment.

Benefits

Health, Dental, and Vision Insurance

Unlimited PTO & Sick/Wellness Hours

401k, Roth options

Laptop + keyboard with annual work-from-home stipend

Qualifications

• 3-5 years of experience in demand generation or growth marketing.
• Deep expertise in HubSpot, Google Analytics, and Google Ads.
• Experience building demand generation from the ground up.

Responsibilities

• Establish and scale the Demand Generation function.
• Conceptualize and execute integrated marketing campaigns.
• Own reporting and analytics for all demand generation efforts.

Skills

HubSpot

Marketing Data Analytics

Customer Marketing

Communication

Collaboration

Tools

Google Analytics

Google Ads

ABM Tools

Job description

LCvista, Inc. Demand Generation Manager Remote·Full time Apply for Demand Generation Manager

LCVista is looking for an experienced Demand Generation professional that will contribute to our external marketing endeavors.

Description

Job Title: Demand Generation Manager

Reports to: VP Marketing

About LCvista

Founded in 2016, LCvista is the only professional development platform purpose-built for accounting and advisory firms.

Our platform and team of industry experts make it a breeze for leading accounting firms to keep up with the accounting industry’s unique, always-changing regulatory and learning landscape.

We're trusted by 85+ of the Top 100 accounting firms in the US, with a customer satisfaction score of over 98% and almost 100% customer retention.

Guided by our core values of Integrity, Continuous Improvement, and Collaboration, we foster a culture where creativity and teamwork drive impactful solutions. Join us and be a part of shaping the future of learning and compliance in accounting!

The Opportunity

We’re looking for an experienced Demand Generation Manager with deep expertise in HubSpot, marketing data analytics, and customer marketing.

You will:

• Build, scale, and own the Demand Generation function at a fast-growing company adored by customers and team members alike
• Be the driving force behind integrated campaigns and ABM strategies across our key channels that deliver results
• Apply your demand generation and full-funnel growth marketing chops while learning new skills
• Have the freedom to experiment, optimize, and continuously improve, while working with a close-knit team that’s seriously passionate about solving customer problems

Your Day-to-Day Impact

· Establish and scale the Demand Generation function at LCvista

· Conceptualize and execute integrated marketing campaigns that span multiple channels and touchpoints, ensuring consistent messaging and branding as well as impactful customer journeys across our target segments

· Develop and implement

lead scoring models and nurturing workflows to move leads through the funnel

more effectively, providing Growth with higher-quality, sales-ready leads

· Plan and execute ABM strategies, working closely with Growth to exceed pipeline goals

· Optimize the funnel by continuously monitoring and seeking opportunities to improve campaign effectiveness

· Plan logistics for events and field marketing to enhance brand awareness and customer loyalty, and generate new business opportunities

· Orchestrate the webinar production process end-to-end, including content creation, speaker management, promotions, follow up, post event content distribution, etc.

· Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, reduction in CAC, and lead conversion rates. Present insights and actionable recommendations to senior leadership

· Cultivate a culture of experimentation, continuously testing and optimizing

to improve channel performance and ROI

· Partner with the Growth to align Marketing strategy with Growth strategy, and share accountability for pipeline and revenue growth by establishing and enforcing SLAs across all stages of the customer journey

Here’s what we’re looking for

· 3-5 years of experience in a demand generation or growth marketing function within an enterprise B2B SaaS environment, preferably in the Accountingindustry

· Deep expertise in HubSpot a must, as well as in Google Analytics, Google Ads, and ABM tools like Apollo/Propensity/6Sense

· Demonstrated experience building demand generation from the ground up, and executing high-performing marketing campaigns

We hope you also have

· Excellent communication and collaboration skills

· An owner mindset with a proven track record of partnering across teams to exceed company pipeline and revenue goals

· Organized and detail-oriented with the ability to fluidly move between 1,000

feet strategy to 10 feet execution

Don’t feel like you have all the qualifications?

The description above outlines our current vision for the role, but you don’t need to meet every qualification to be considered. You may also have valuable skills or experiences we haven’t included. If you think this could be a good fit, we encourage you to apply so we can learn more about you.

Support for Your Success

• Compensation :$98,000 - $130,000
• Health, Dental, and Vision Insurance (100% paid premiums for employees, 80% for dependents)
• Unlimited PTO & Sick/Wellness Hours
• 12 paid holidays + 2 flexible holidays
• 401k, Roth options
• Laptop + keyboard with an annual work-from-home stipend to purchase equipment needed for home offices

LCvista is committed to fostering a diverse and inclusive workplace and is an equal opportunity employer. We evaluate all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected characteristic. We also comply with all fair employment practices related to citizenship and immigration status.

This position will remain open until filled.