Demand Generation Manager

Supernova.io Inc; Prague (OK); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Attractive equity package

Remote work flexibility

Access to Prague office

25 days of annual leave

Flexible health insurance

Job summary

A leading SaaS company is looking for a Demand Generation Manager to oversee marketing strategies that drive high-quality leads. This role involves executing scalable demand generation programs, developing segmentation strategies, and collaborating with sales and product teams. Candidates should have 2+ years of B2B SaaS marketing experience and familiarity with marketing automation tools. Competitive salary with remote work flexibility offered.

Qualifications

• 2+ years of relevant marketing experience in B2B SaaS.
• Experience in demand generation or digital marketing.
• Hands-on experience with marketing automation tools.

Responsibilities

• Build and execute scalable demand gen programs across all channels.
• Develop segmentation strategies and personalized outreach initiatives.
• Analyze and report on campaign performance to optimize results.

Skills

B2B SaaS marketing experience

Demand generation

Marketing automation platforms

Salesforce familiarity

Data-driven decision-making

Cross-functional collaboration

Job description

Overview

At Supernova, we’re on a mission to supercharge the productivity of product teams by eliminating tedious, time-consuming tasks, and rekindling the joy of creating exceptional user experiences. Our platform automates and streamlines key aspects of product development, with a particular focus on design systems and their seamless integration across the development lifecycle. Founded in 2018, Supernova is rapidly becoming the platform of choice for many of the world’s most innovative and impactful companies.

From the very beginning, Supernova has been a remote-first company, and our team is globally distributed across 11 (and counting!) countries. We are at the most exciting point in Supernova's history—experiencing significant growth of our platform, welcoming top-tier, including Fortune 500, customers, and preparing to launch [redacted ] that will revolutionize how products are developed in the future.

As a key leader for our quickly growing Enterprise business, Supernova’s Demand Generation Manager will oversee our marketing strategy to drive and nurture high-quality leads and usage. You will have the opportunity to design, execute, and optimize all programs, channels, and tooling to guide prospects through every stage of the funnel, and you will collaborate closely with our sales and product teams to realize the company vision within our market. The Demand Generation manager will also ensure Supernova’s messaging resonates with the right audience at the right time to amplify and cement our reputation as a category leader.

We are an equal opportunity employer. At this time, we can only support hiring within the EU or our Prague Office for this role.

At Supernova, you’ll be responsible for:

• Building and executing scalable demand gen programs across all channels (organic and paid) to ensure highly qualified pipeline for our sales team
• Creatively developing segmentation strategies and personalized outreach initiatives that align with buyer personas
• Managing pacing and budget allocation against positive ROI
• Staying current with best practices and emerging trends in marketing tooling to implement a best-in-class tech stack that supports scalable campaigns
• Analyzing and reporting on campaign performance to provide insights and recommendations, then optimizing results and identifying new opportunities
• Implementing and refining lead scoring models to prioritize conversion efforts effectively
• Partnering with cross-functional teams to orchestrate integrated campaigns

We want to hear from you if you:

• Have 2+ years of relevant marketing experience within a B2B SaaS environment, especially working with consumption-based revenue models
• Bring experience from within demand generation, growth marketing, or digital marketing
• Have hands-on experience with marketing automation platforms and familiarity with Salesforce
• Excel in fast-paced environments, embracing experimentation, iteration, and continuous learning
• Thrive on data-driven decision-making and are organized and methodical in approach
• Know how to collaborate cross-functionally, aligning marketing, product, and sales around shared objectives for lead generation and pipeline growth

Our offer to you:

• The opportunity to solve challenging problems that extend beyond your role
• An amazing team of highly skilled teammates to learn from—and to share your unique expertise with
• A healthy work-life balance
• Competitive salary
• Attractive equity package with significant upside potential (we are still early and growing rapidly!)
• Fully remote work flexibility
• Access to our beautiful Prague office if you prefer an in-person environment
• 25 days of annual leave + sick days
• Flexible health, dental, and vision insurance, and access to 401k (US)
• Team events and offsites