Demand Generation Manager

Integratedcooling; Fayetteville (AR); On-site; USD 70,000 - 100,000; Full time

Job summary

Integratedcooling in Fayetteville, AR is seeking a Demand Generation Manager to own and optimize multi‑channel demand campaigns. You will drive pipeline through email, webinars, website optimization, and digital initiatives, partnering with Sales and Marketing to improve lead quality and conversion rates.

The role emphasizes data‑driven testing, performance reporting, and collaboration across teams to continuously improve marketing operations and content effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3–6 years of experience in B2B demand generation, digital marketing, or growth roles.
• Proven ability to optimize campaigns and improve conversion metrics.
• Proficiency with marketing automation and CRM tools (HubSpot required).
• Strong analytical skills and comfort working with performance data.
• Excellent collaboration and communication skills.
• Experience using AI tools to improve content quality and optimize workflows.

Responsibilities

• Own execution and optimization of assigned demand channels (email, webinars, website conversion, digital campaigns)
• Analyze channel performance and implement testing and optimization plans
• Partner with Sales and Marketing to improve lead quality and conversion rates
• Support campaign planning and execution for integrated demand initiatives
• Maintain accurate data, reporting, and performance insights for assigned programs

Skills

Analytical skills

Cross-functional collaboration

Campaign optimization

Data-driven mindset

Excellent communication

Education

Bachelor's degree in Marketing/Business

Tools

HubSpot

Job description

Demand Generation Manager

Location: Fayetteville, AR

Role Overview

The Demand Generation Manager executes and optimizes key demand channels, serving as the bridge between hands‑on campaign execution and strategic demand leadership. This role owns performance optimization within assigned channels and drives pipeline outcomes.

Key Responsibilities

• Own execution and optimization of assigned demand channels (email, webinars, website conversion, digital campaigns)
• Analyze channel performance and implement testing and optimization plans
• Partner with Sales and Marketing to improve lead quality and conversion rates
• Support campaign planning and execution for integrated demand initiatives
• Maintain accurate data, reporting, and performance insights for assigned programs

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 3–6 years of experience in B2B demand generation, digital marketing, or growth roles
• Proven ability tooptimizecampaigns and improve conversion metrics
• Proficiency with marketing automation and CRM tools (HubSpot required)
• Strong analytical skills and comfort working with performance data
• Excellent collaboration and communication skills
• Experience using AI tools in the workplace to improve content quality, streamline workflows, andoptimizeexecution efficiency across marketing operations and communications

Preferred Qualifications

• Experience with webinars, events, and multi-channel campaigns
• Familiarity with lead scoring, attribution models, or funnel reporting
• Experience working in longer or more complex sales cycles

Core Competencies

• Channel ownership and optimization
• Data-driven execution
• Campaign analysis and testing
• Cross-functional collaboration
• Continuous improvement mindset

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Phigenics LLC is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alien status, age, or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state, or local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.