Senior Manager, Demand Generation

athos-commerce-careers; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Open PTO

Health, dental, and vision insurance

FSA: Medical and dependent care

Disability insurance (short & long)

Life and AD&D insurance

Voluntary benefits: critical illness,…

401(k) with employer match

Hybrid/remote work options

Job summary

Athos Commerce is seeking a senior demand generation leader to drive multi-channel programs across North America, with alignment to EMEA and APAC. You will own end-to-end campaign strategy across digital, paid media, email, content syndication, and partner programs.

In this role, you will lead inbound marketing, manage events, and optimize lead lifecycle—from capture to handoff—while collaborating closely with Sales, RevOps, and product marketing.

Qualifications

• 8–10+ years of experience in demand generation or growth marketing in B2B SaaS or ecommerce tech.
• Proven track record building multi-channel demand gen programs driving pipeline and revenue.
• Deep experience with campaign management, inbound marketing, lead lifecycle management, and marketing automation.
• Strong analytical skills with reporting, attribution modeling, and performance optimization.
• Experience managing events (virtual and in-person) as a core demand gen channel.
• Familiarity with modern marketing tech stacks and integration with RevOps.
• Demonstrated ability to work cross-functionally with Sales, Marketing, Partner teams and RevOps.
• Excellent communication and leadership skills; ability to mentor team members.
• Highly organized, detail-oriented, and comfortable in a fast-paced, high-growth environment.

Responsibilities

• Develop and execute a comprehensive demand gen strategy for North America, with alignment to EMEA and APAC.
• Own end-to-end campaign strategy across digital, paid media, email, content syndication, and partner programs.
• Lead inbound marketing to boost website traffic, conversions, and high-quality leads.
• Plan and run virtual and in-person events to drive pipeline and accelerate deals.
• Oversee lead lifecycle: capture, scoring, routing, nurturing, and handoff to Sales.
• Partner with Sales and SDRs to ensure lead quality and pipeline progression.
• Collaborate with digital marketing on paid acquisition across search, social, display, and retargeting.
• Work with content/product marketing to develop assets supporting campaigns.
• Monitor performance, pipeline contribution, CAC, ROI; provide actionable insights.
• Own demand gen tech stack; ensure data integrity and attribution with RevOps.
• Continuously test and optimize campaigns across funnel stages.
• Manage budgets to maximize channel and program performance.

Skills

Demand generation

Growth marketing

Campaign management

Inbound marketing

Lead lifecycle

Marketing automation

Analytics

Events management

Cross-functional

Leadership

Communication

Tools

CRM systems

Marketing automation platforms

Analytics tools

Ad platforms

Job description

Who we are

Athos Commerce enables ecommerce and digital marketing teams greater control over how their products are found, merchandised, and sold—on-site and across all digital marketing channels. Our tools span AI-powered search, personalized recommendations, smart merchandising, optimized product data syndication, A/B Testing, and marketplace/social commerce performance.

We help brands grow with sharper visibility, higher conversion, and less friction. Backed by PSG Equity and supported by a global team across North America, Europe, and APAC, we are building practical, powerful tools for the next era of commerce. Athos Commerce unites shopper intent and product visibility across every touchpoint.

Who You Are

• A strategic and results-oriented demand generation leader with deep expertise in building and scaling integrated marketing programs that drive pipeline and revenue.
• A data-driven marketer who thrives on analyzing performance, optimizing campaigns, and delivering measurable growth across the funnel.
• A strong operator who can manage multiple campaigns and channels simultaneously while maintaining a clear focus on outcomes.
• A collaborative partner who works closely with Sales, the Partner Team, the wider Marketing team, and RevOps to align on goals, messaging, and execution.
• An innovative thinker who embraces experimentation, new channels, and evolving best practices in B2B marketing.
• A strong communicator and team leader who can influence stakeholders and mentor team members.
• A person who has strong command of the North America market and how to reach our target buyers.

What You'll Do

• Develop and execute a comprehensive demand generation strategy that drives awareness, engagement, pipeline, and revenue growth for North America and drive alignment with EMEA and APAC.
• Own and manage end-to-end campaign strategy and execution across multiple channels, including digital, paid media, email, content syndication, and partner programs.
• Lead inbound marketing initiatives to increase website traffic, improve conversion rates, and generate high-quality leads.
• Plan and execute virtual and in-person events (including webinars, field events, and trade shows) to drive pipeline and accelerate deals.
• Oversee lead lifecycle management, including lead capture, scoring, routing, nurturing, and handoff to Sales.
• Partner closely with Sales and SDR teams to ensure alignment on lead quality, follow-up, and pipeline progression.
• Work closely with digital marketing on paid acquisition programs across search, social, display, and retargeting channels.
• Collaborate with content and product marketing to develop compelling assets that support campaigns and buyer journeys.
• Monitor, analyze, and report on campaign performance, pipeline contribution, CAC, and ROI — delivering actionable insights and recommendations.
• Own demand generation technology stack and work with RevOps to ensure data integrity, tracking, and attribution.
• Continuously test, iterate, and optimize campaigns to improve performance across all stages of the funnel.
• Manage budgets effectively, allocating spend to the highest-performing channels and programs.

How You Will Succeed

• Drive consistent growth in marketing-sourced and marketing-influenced pipeline and revenue.
• Improve lead quality, conversion rates, and sales velocity through effective targeting and nurturing strategies.
• Build scalable, repeatable demand generation programs that support rapid company growth.
• Deliver clear, actionable reporting that connects marketing activities to business outcomes.
• Establish strong alignment with Sales and cross-functional teams to maximize pipeline impact.
• Effectively inspire and manage any direct reports.
• Create a culture of experimentation, accountability, and continuous optimization within the demand generation function.

What We're Looking For

• 8–10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or ecommerce technology.
• Proven track record of building and scaling multi-channel demand generation programs that drive pipeline and revenue.
• Deep experience with campaign management, inbound marketing, lead lifecycle management, and marketing automation.
• Strong analytical skills with experience in reporting, attribution modeling, and performance optimization.
• Experience managing events (virtual and in-person) as a core demand generation channel.
• Familiarity with modern marketing tech stacks (e.g., marketing automation platforms, CRM systems, analytics tools, and ad platforms).
• Demonstrated ability to work cross-functionally with Sales, the wider Marketing team, Partner teams and RevOps teams.
• Excellent communication and leadership skills, with experience managing or mentoring team members.
• Highly organized, detail-oriented, and comfortable operating in a fast-paced, high-growth environment.

Benefits

• Open PTO
• Company-paid health, dental, and vision insurance
• Medical and dependent care FSA
• Company-paid Short Term and Long Term Disability
• Company-paid Life and AD&D
• Voluntary benefits including critical illness, accident, legal services, and pet insurance
• 401(k) plan with employer match
• Flexible work environment. Office, hybrid, or remote.

Athos Commerce is an equal-opportunity employer and proud to foster a workplace free from discrimination and harassment. We believe diverse backgrounds, experiences, and perspectives are essential to building an inclusive and innovative organization. All qualified applicants are considered without regard to age, race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status. If you require accommodation during the application process, please contact us.