Demand Generation Manager

ViClarity, LLC.; Des Moines (IA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

ViClarity is hiring a full-time Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and European markets.

This role will develop regional growth strategies and partner with Sales to support campaign execution and asset development. The ideal candidate brings 5+ years of B2B demand generation experience, preferably in SaaS or Fintech, with advanced proficiency in paid media, marketing

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Lead the global demand generation strategy across US and European markets.
• Develop multi-channel campaigns to generate pipeline and accelerate revenue.
• Define KPIs and targets, manage budgets and reporting.
• Collaborate with Sales and global marketing teams to execute campaigns.

Skills

Paid media optimization

Marketing automation

CRM & analytics

Stakeholder management

Budget management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

LinkedIn Ads

Bing Ads

CRM systems (Salesforce)

Marketing Automation Platforms

Job description

Why ViClarity?

ViClarity is a leading global provider of Governance, Risk, and Compliance (GRC) software, serving clients across highly regulated Financial Services and Healthcare sectors. Our award-winning platform helps organizations automate manual compliance processes, mitigate risk, and gain real-time visibility into operational performance. Headquartered in Tralee, Co. Kerry (Ireland), with a growing presence in the United States, we're committed to delivering excellence through innovation, service, and client success.

We are hiring a full-time, Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and European markets. This role will develop regional and vertical-specific growth strategies, partner closely with Sales, and collaborate across ViClarity's global marketing team to support campaign execution and asset development.

Location: Seeking candidates remote within the U.S. or hybrid from our Des Moines, Iowa office.

What You’ll Be Doing

• Lead the global demand generation strategy across healthcare, credit unions, banking, asset management, and insurance markets.
• Develop integrated marketing campaigns aligned to buyer needs, industry trends, regulatory changes, and regional market dynamics.
• Define campaign KPIs, pipeline targets, and performance metrics by market and region.
• Manage paid media budgets and performance across Google, Bing, LinkedIn, and emerging channels.
• Build and scale account-based marketing programs for strategic enterprise accounts.
• Partner with Marketing Operations Specialist to optimize sales funnel performance and report on MQL, SQL, and pipeline results.
• Collaborate with Content & Sales Enablement Specialist, Events & Communication Specialist, and Sales teams to align campaigns, content, lead generations, and sales enablement.

Who You Are

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 5+ years of B2B demand generation or growth marketing experience, preferably in SaaS, Fintech, or GRC.
• Experience marketing across multiple markets, including the U.S. and Europe.
• Advanced proficiency in paid media platforms, performance marketing, and campaign optimization.
• Analytical mindset with experience in marketing automation, CRM systems, analytics, and reporting.
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders.
• Proven ability to manage budgets, scale processes, prioritize effectively, and drive results through influence.

*Credit and criminal background verification required on all applicants.

ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.