Digital & Demand Marketing Manager

ContinuumCloud; United States; Remote; USD 100,000 - 135,000; Full time

Benefits offered by this job

Multiple medical insurance options

401k plan with company match

Flexible PTO program

11 paid Company holidays

Job summary

A leading cloud-based software firm in the United States is looking for a Digital & Demand Marketing Manager to drive pipeline growth through a data-driven demand engine. This remote role requires experience in SaaS and healthcare, with 3-5 years in B2B demand generation. Responsibilities include building scalable campaigns, managing Salesforce for efficiencies, and optimizing marketing attribution. The company offers a comprehensive benefits package including medical insurance and a 401k plan with company match.

Qualifications

• 3-5 years in B2B demand generation or growth marketing.
• Experience in Multi-Brand Digital & Demand Product Management.
• Experience running full-funnel campaigns tied to revenue.

Responsibilities

• Build a predictable, scalable digital pipeline for all three products.
• Power state-based and product-based growth campaigns.
• Run A/B testing on ads, landing pages, and email programs.

Skills

Problem solving mentality

Strong storytelling and writing skills

Excellent communication and collaboration skills

Strong analytical and problem-solving skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

SalesForce

Pardot

SEMRush

ZoomInfo

BaseCamp

Job description

ContinuumCloud is hiring aDigital & Demand Marketing Managerto own the engine that turns market interest into qualified, predictable revenue. This position is responsible for building and scaling the full-funnel demand system that fuels pipeline growth across all three of our products - Welligent, DATIS, and CaredFor.

This position is a modern, data-driven demand engine that produces high-quality MQLs, supports ABM/Lead Generation motions, and gives Sales confidence that every lead is worth their time. This role will own how prospects move from first touch to sales-ready opportunity across every digital channel.

This role is remote, but requires a candidate to be located in the mainland of US, and have a valid work authorization. No sponsorships available. Salary range for this position is $100k - $135k.

Who We Are:

ContinuumCloud offers a spectrum of cloud-based software solutions designed to meet the unique needs of the behavioral health and human services industry. These solutions include an EHR platform, powered by Welligent, an HR & Payroll system, powered by DATIS HR Cloud, as well as a Patient Engagement Platform, powered by CaredFor. Through these offerings, ContinuumCloud empowers organizations to provide high-quality care and deliver on their mission.

How you’ll make an impact:

• Know our ICP and our customers’ business models
• Build a predictable, scalable digital pipeline for all three products
• Improve MQL quality and sales confidence
• Make marketing attribution real and defensible
• Power state-based and product-based growth campaigns
• Give leadership confidence in pipeline forecasting and ROI
• Organize and restructure SalesForce to operate efficiently
• Own accountability for digital demand generation and strategy across paid search, paid social, SEO/AEO/GEO, SEM, and landing pages – tied to pipeline and revenue goals
• Build and optimize Pardot nurture programs aligned to buyer journeys
• Build and optimize emails, newsletters, and more
• Execute product-specific and state-specific demand campaigns
• Build and manage campaign reporting, CAC, MQL cost, and pipeline contribution
• Run A/B testing on ads, landing pages, and email programs
• Other duties as assigned

What you bring to the role:

• Work experience in SaaS and healthcare field required
• Experience in Multi-Brand Digital & Demand Product Management
• A problem solving mentality
• 3-5 years in B2B demand generation or growth marketing
• Strong storytelling and writing skills, with significant experience with AI writing toolsExcellent communication and collaboration skills
• Experience running full-funnel campaigns tied to revenue
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions
• Knowledge of Digital Marketing and project management tools and software (e.g. AI, BaseCamp, SalesForce, Pardot, SEMRush, ZoomInfo, etc.)
• Expert Pardot is a must, Salesforce, and campaign analytics experience, we run our business on Salesforce.
• Ability to balance brand, demand, and sales enablement needs
• Bachelor’s degree in Marketing, Communications, Business, or related field

Benefits and Advantages:

We care about the health and well-being of our team. We provide a comprehensive benefits package including:

• Multiple medical insurance options
• 401k plan with company match
• Company-funded Life, AD&D, and Disability Insurances
• Flexible PTO program and 11 paid Company holidays

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.