Demand Generation Manager

Workstream; Cincinnati (OH); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

PPO or High-Deductible plan

Health insurance

Dental insurance

Vision insurance

PTO

Paid sick days

401(k)

Job summary

Control Bionics, a neurotechnology company, seeks a Demand Generation Manager to design and execute go-to-market campaigns that generate qualified leads and drive revenue for our NeuroTech division. This full-time role is based in Cincinnati, OH, with remote work options across the U.S.

and regular travel to Cincinnati. You will own multi-channel demand gen programs, optimize paid search and social, email, and landing pages, and collaborate with sales to improve lead quality and pipeline.

Qualifications

• 5+ years of experience in demand generation, growth, or performance marketing in a B2B environment.
• Experience in healthcare, medical devices, clinical software, or sports technology is a plus.
• Hands-on experience developing and executing marketing campaigns from strategy through implementation.
• Proven ability to generate measurable leads, pipeline, or revenue through marketing efforts.
• Strong experience with paid search, paid social, email, landing pages, and audience segmentation.
• Experience with CRM systems and marketing reporting; Salesforce experience is a plus.
• Strong analytical and problem-solving skills with a willingness to test, learn and optimize.
• Ability to effectively market technical products to professional audiences.

Responsibilities

• Build and manage campaigns that generate a consistent flow of qualified leads and opportunities.
• Develop and optimize paid search, paid social, email, landing pages, and other demand generation channels.
• Create audience segments, account lists, and outreach strategies for physical therapy, rehabilitation, and sports related performance markets.
• Develop email campaigns to engage prospects throughout the customer journey.
• Improve landing pages, forms, offers, and conversation paths through testing and optimization.
• Partner with sales to understand prospect feedback and improve messaging, lead quality, and campaign performance.
• Manage external creative and marketing partners to support campaign execution.
• Track and report on marketing performance, pipeline, and revenue to identify what’s working and where investment should shift.

Skills

Lead generation

Campaign management

Analytical thinking

Strategic marketing

B2B marketing

Tools

Salesforce

CRM systems

Paid search

Paid social

Email marketing

Landing pages

Job description

Demand Generation Manager

Cincinnati, OH

Control Bionics builds neurotechnology that reads the body's own signals and turns them into usable data and control. For over fifteen years that work has helped people with severe mobility and speech impairments access the digital world. Today the same core technology powers NeuroStrip, a wearable muscle-sensing platform used in physical therapy, rehabilitation and elite sport. We are looking for a full-time Demand Generation Manager to join us in Cincinnati, OH.

As a Demand Generation Manager, you will build and execute strategies that generate qualified leads and drive revenue for our growing NeuroTech business.

What can we offer YOU:

• PPO or High-Deductible plan
• Health insurance
• Dental insurance
• Vision insurance
• PTO
• Paid sick days
• 401(k)

PAY:

$80,000-$90,000 per year + eligibility for company bonus

Schedule:

Full-time, Cincinnati, OH or Remote within the U.S. with regular travel to Cincinnati

Qualifications:

• 5+ years of experience in demand generation, growth, or performance marketing in a B2B environment.
• Experience in healthcare, medical devices, clinical software, or sports technology is a plus.
• Hand-on experience developing and executing marketing campaigns from strategy through implementation.
• Proven ability to generate measurable leads, pipeline, or revenue through marketing efforts.
• Strong experience with paid search, paid social, email, landing pages, and audience segmentation.
• Experience with CRM systems and marketing reporting; Salesforce experience is a plus.
• Strong analytical and problem-solving skills with a willingness to test, learn and optimize.
• Ability to effectively market technical products to professional audiences.

Responsibilities:

• Build and manage campaigns that generate a consistent flow of qualified leads and opportunities.
• Develop and optimize paid search, paid social, email, landing pages, and other demand generation channels.
• Create audience segments, account lists, and outreach strategies for physical therapy, rehabilitation, and sports related performance markets.
• Develop email campaigns to engage prospects throughout the customer journey.
• Improve landing pages, forms, offers, and conversation paths through testing and optimization.
• Partner with sales to understand prospect feedback and improve messaging, lead quality, and campaign performance.
• Manage external creative and marketing partners to support campaign execution.
• Track and report on marketing performance, pipeline, and revenue to identify what’s working and where investment should shift.

Control Bionics offers a suite of dedicated speech generating devices and AAC accessories to give people living with complex communication and physical needs their voice. Our product range is more intuitive and flexible than ever, giving users the power to make life-changing connections.