Demand Generation Manager

Control Bionics (ASX:CBL); Cincinnati (OH); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

PPO or High-Deductible plan

Health insurance

Vision insurance

PTO

401(k)

Job summary

Control Bionics is seeking a full-time Demand Generation Manager to drive qualified leads and revenue for its NeuroStrip-based NeuroTech solutions. The role focuses on building and optimizing multi-channel campaigns across paid search, paid social, email, and landing pages to support healthcare and sports technology markets.

The ideal candidate has 5+ years in B2B demand generation, with strong analytics and CRM experience, preferably Salesforce.

Qualifications

• 5+ years of experience in demand generation, growth, or performance marketing in a B2B environment.
• Experience in healthcare, medical devices, clinical software, or sports technology is a plus.
• Hands-on experience developing and executing marketing campaigns from strategy through implementation.
• Proven ability to generate measurable leads, pipeline, or revenue through marketing efforts.
• Strong experience with paid search, paid social, email, landing pages, and audience segmentation.
• Experience with CRM systems and marketing reporting; Salesforce experience is a plus.
• Strong analytical and problem-solving skills with a willingness to test, learn and optimize.
• Ability to effectively market technical products to professional audiences.

Responsibilities

• Build and manage campaigns that generate a consistent flow of qualified leads and opportunities.
• Develop and optimize paid search, paid social, email, landing pages, and other demand generation channels.
• Create audience segments, account lists, and outreach strategies for physical therapy, rehabilitation, and sports related performance markets.
• Develop email campaigns to engage prospects throughout the customer journey.
• Improve landing pages, forms, offers, and conversation paths through testing and optimization.
• Partner with sales to understand prospect feedback and improve messaging, lead quality, and campaign performance.
• Manage external creative and marketing partners to support campaign execution.
• Track and report on marketing performance, pipeline, and revenue to identify what’s working and where investment should shift.

Skills

Demand generation

Growth marketing

Paid search

Paid social

Email marketing

Landing pages

Audience segmentation

CRM systems

Analytics

B2B marketing

Tools

Salesforce

Marketing reporting

Google Ads

LinkedIn Ads

Job description

Control Bionics builds neurotechnology that reads the body's own signals and turns them into usable data and control. For over fifteen years that work has helped people with severe mobility and speech impairments access the digital world. Today the same core technology powers NeuroStrip, a wearable muscle-sensing platform used in physical therapy, rehabilitation and elite sport. We are looking for a full-time Demand Generation Manager to join us in Cincinnati, OH.

As a Demand Generation Manager, you will build and execute strategies that generate qualified leads and drive revenue for our growing NeuroTech business.

What can we offer YOU:

• PPO or High-Deductible plan
• Health insurance
• Vision insurance
• PTO
• 401(k)

PAY:

$80,000-$90,000 per year + eligibility for company bonus

Schedule:

Full-time, Cincinnati, OH or Remote within the U.S. with regular travel to Cincinnati

Qualifications:

• 5+ years of experience in demand generation, growth, or performance marketing in a B2B environment.
• Experience in healthcare, medical devices, clinical software, or sports technology is a plus.
• Hand-on experience developing and executing marketing campaigns from strategy through implementation.
• Proven ability to generate measurable leads, pipeline, or revenue through marketing efforts.
• Strong experience with paid search, paid social, email, landing pages, and audience segmentation.
• Experience with CRM systems and marketing reporting; Salesforce experience is a plus.
• Strong analytical and problem-solving skills with a willingness to test, learn and optimize.
• Ability to effectively market technical products to professional audiences.

Responsibilities:

• Build and manage campaigns that generate a consistent flow of qualified leads and opportunities.
• Develop and optimize paid search, paid social, email, landing pages, and other demand generation channels.
• Create audience segments, account lists, and outreach strategies for physical therapy, rehabilitation, and sports related performance markets.
• Develop email campaigns to engage prospects throughout the customer journey.
• Improve landing pages, forms, offers, and conversation paths through testing and optimization.
• Partner with sales to understand prospect feedback and improve messaging, lead quality, and campaign performance.
• Manage external creative and marketing partners to support campaign execution.
• Track and report on marketing performance, pipeline, and revenue to identify what’s working and where investment should shift.