Demand Generation Manager

Arcesium LLC; Charlotte (NC); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Year-end bonus

Medical and prescription drug coverage

401k matching

Job summary

Arcesium is seeking a Demand Generation Manager to join our Client and Partner Development team. You will plan, build, launch, and measure end-to-end demand generation campaigns, from emails and nurture programs to marketing automation, coordinating with Sales and Product Marketing.

The ideal candidate has 6+ years in demand generation, hands-on HubSpot experience, and strong project management. Experience with AI-enhanced campaigns and B2B financial services marketing is a plus, as is a

Qualifications

• 6+ years of experience in demand generation.
• Hands-on experience building and deploying campaigns in marketing automation.
• Strong project management skills with ability to manage multiple campaigns and stakeholders.
• Knowledge of email deliverability, list health, and campaign analytics.
• Experience with LinkedIn and social media in a B2B setting, collaborating with sales teams.
• Exceptional written communication and attention to detail.
• Experience in financial services or financial technology marketing is a plus.
• Experience using AI to improve marketing campaigns, such as AI agents or automations.

Responsibilities

• Support end-to-end demand generation campaigns, including building and deploying campaigns and emails in marketing automation, nurturing programs, and supporting additional campaigns as needed.
• Serve as project manager for campaigns, managing workflow, cadence, and priorities across stakeholders.
• Manage the social media plan to support campaigns, including LinkedIn strategy and content planning.
• Apply best practices in campaign testing and diverse media to continually improve results.
• Measure campaign performance, email health, and channel performance; translate findings into recommendations.
• Identify and build AI into processes to improve campaign implementation, quality, personalization, and reporting.

Skills

Campaign management

HubSpot

Project management

Email deliverability

LinkedIn marketing

AI in marketing

Written communication

Tools

HubSpot

ClickUp

Job description

Company Overview

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

Position Summary

Arcesium is seeking a Demand Generation Manager to join our Client and Partner Development team and play a key role in powering the programs that fuel our pipeline. In this role, you will help plan, build, launch, and measure demand generation campaigns, from setting up emails and nurture programs in our marketing automation platform to managing the calendar that keeps every campaign on track.You will work closely with Sales, Marketing, and Product Marketing colleagues, including partnering with our sales team to bring our LinkedIn subject matter expert strategy to life. We are also looking for someone who sees AI as a force multiplier: a person who has already either worked on an AI-forward team, and/or has built agents/automations that make marketing campaigns work measurably more efficiently. This role offers the opportunity to take this role to the next level.

Responsibilities

• Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in our marketing automation platform, maintaining ongoing nurture programs, and supporting additional campaigns as needed.
• Serve as project manager for demand generation campaigns, working within our project management tool to manage workflow, cadence, and priorities across stakeholders.
• Manage and execute the social media plan in support of demand generation campaigns, including collaborating with the sales team to develop a LinkedIn subject matter expert strategy and content plan.
• Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results.
• Help measure campaign performance, email health, and overall marketing channel performance, and translate findings into clear recommendations for the team.
• Identify and build AI into processes including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting.

Qualifications

• The ideal candidate will have 6+ years of experience in demand generation, preferably in managing email campaigns
• Hands-on experience building and deploying campaigns in a marketing automation platform (HubSpot experience strongly preferred)
• Strong project management skills (ClickUp experience a plus), with the ability to manage multiple campaigns, deadlines, and stakeholders against a marketing calendar
• Working knowledge of email deliverability and list health, A/B and multivariate testing, and campaign analytics
• Experience with LinkedIn and social media in a B2B setting, and comfort partnering with sales teams, is a plus
• Exceptional written communication and uncompromising attention to detail
• Experience in financial services or financial technology marketing is a plus
• A demonstrated record of using AI to make marketing campaigns work more efficiently, such as having built AI agents or automations, and the ability to show how they could take this role to the next level would be highly desirable.

Compensation & Benefits

The expected annual base salary for this position is $140,000.00-$160,000.00. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.

Remote eligible states include: NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, GA

Arcesium's Personal Data Privacy Notice for Candidates is linked here.

Recruiting SecurityEmails from genuine Arcesium recruiters who are employees of the company will always come from the @arcesium.com domain. In some cases, you may also be contacted by independent search firms engaged to recruit on our behalf; emails from their employees should always come from their firm's applicable domain. We'll never ask for your banking information or any payment as part of the recruiting process. If something seems off or you're contacted by an unexpected third party, please reach out to us at (US/UK), (India) or (Portugal/Sweden).

Arcesium is an equal opportunity employer.