Demand Generation Manager

Arcesium LLC; Sacramento (CA); Remote; USD 140,000 - 160,000; Full time

Job summary

Arcesium LLC is seeking a Demand Generation Manager to join our Client and Partner Development team. You will plan, build, launch, and measure demand generation campaigns, including emails and nurture programs, within our marketing automation platform.

You will partner with Sales, Marketing, and Product Marketing teams, with a focus on AI-enabled processes to enhance campaign effectiveness. Ideal candidates will have 6+ years in demand generation, hands-on HubSpot experience, and strong project

Qualifications

• 6+ years in demand generation and email campaigns
• Hands-on experience building campaigns in HubSpot
• Strong project management with calendar discipline
• Knowledge of email deliverability, A/B and multivariate testing, and campaign analytics
• Experience with LinkedIn and social media in a B2B setting
• Experience using AI to improve marketing campaigns

Responsibilities

• Campaign Development & Execution: build and deploy campaigns and emails in the marketing automation platform; maintain nurture programs.
• Campaign Project Management: manage workflow, cadence, and priorities across stakeholders.
• Social Media Support: execute social media plan, collaborate with sales for LinkedIn strategy.
• Testing & Optimization: apply testing practices to improve results across campaigns.
• Measurement & Reporting: track campaign performance and translate findings into recommendations.
• AI-Enabled Marketing: identify and build AI into processes to improve implementation, quality and personalization.

Skills

Campaign management

Email marketing

Project management

Marketing analytics

LinkedIn advertising

Communication skills

AI in marketing

Tools

HubSpot

ClickUp

Job description

Company Overview

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes. Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

Position Summary

Arcesium is seeking a Demand Generation Manager to join our Client and Partner Development team and play a key role in powering the programs that fuel our pipeline. In this role, you will help plan, build, launch, and measure demand generation campaigns, from setting up emails and nurture programs in our marketing automation platform to managing the calendar that keeps every campaign on track. You will work closely with Sales, Marketing, and Product Marketing colleagues, including partnering with our sales team to bring our LinkedIn subject matter expert strategy to life. We are also looking for someone who sees AI as a force multiplier: a person who has already either worked on an AI-forward team, and/or has built agents/automations that make marketing campaigns work measurably more efficiently. This role offers the opportunity to take this role to the next level.

Responsibilities

Campaign Development & Execution

Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in our marketing automation platform, maintaining ongoing nurture programs, and supporting additional campaigns as needed.

Campaign Project Management

Serve as project manager for demand generation campaigns, working within our project management tool to manage workflow, cadence, and priorities across stakeholders.

Social Media Support

Manage and execute the social media plan in support of demand generation campaigns, including collaborating with the sales team to develop a LinkedIn subject matter expert strategy and content plan.

Testing & Optimization

Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results.

Measurement & Reporting

Help measure campaign performance, email health, and overall marketing channel performance, and translate findings into clear recommendations for the team.

AI-Enabled Marketing

Identify and build AI into processes including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting.

Qualifications

• The ideal candidate will have 6+ years of experience in demand generation, preferably in managing email campaigns
• Hands-on experience building and deploying campaigns in a marketing automation platform (HubSpot experience strongly preferred)
• Strong project management skills (ClickUp experience a plus), with the ability to manage multiple campaigns, deadlines, and stakeholders against a marketing calendar
• Working knowledge of email deliverability and list health, A/B and multivariate testing, and campaign analytics
• Experience with LinkedIn and social media in a B2B setting, and comfort partnering with sales teams, is a plus
• Exceptional written communication and uncompromising attention to detail
• Experience in financial services or financial technology marketing is a plus
• A demonstrated record of using AI to make marketing campaigns work more efficiently, such as having built AI agents or automations, and the ability to show how they could take this role to the next level would be highly desirable.

The expected annual base salary for this position is $140,000.00-$160,000.00. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching. The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

Remote eligible states include: NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, GA

Arcesium's Personal Data Privacy Notice for Candidates is linked here. #LI-HM1#LI-Remote Recruiting SecurityEmails from genuine Arcesium recruiters who are employees of the company will always come from the @arcesium.com domain. In some cases, you may also be contacted by independent search firms engaged to recruit on our behalf; emails from their employees should always come from their firm's applicable domain. We'll never ask for your banking information or any payment as part of the recruiting process. If something seems off or you're contacted by an unexpected third party, please reach out to us at (US/UK), (India) or (Portugal/Sweden). Arcesium is an equal opportunity employer.