Demand Generation Manager

Southeast Restoration; Buffalo (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Full health benefits (Medical, Dental,

Vision, Short Term Disability, Long -&

Voluntary life insurance

Safe Harbor 401K with up to 4% company

Paid time off including Your Birthday

Job summary

Southeast Restoration is seeking a Demand Generation Manager to own marketing and demand-generation initiatives. Reporting to the VP of Revenue, you will turn revenue strategies into actionable programs, campaigns, and tools that create qualified demand and drive growth.

The role requires strong SEO, project management, and the ability to translate plans into results across multiple markets, including collaboration with outsourced vendors and internal Revenue teams.

Qualifications

• 3+ years of hands-on experience in digital marketing, demand generation, SEO, or marketing operations preferred.
• Strong SEO knowledge and practical experience with keyword research, on-page optimization, local SEO, and organic search performance.
• Proven ability to manage multiple projects, campaigns, deadlines, and deliverables with exceptional organization and follow-through.
• Experience managing external marketing agencies or vendors and holding partners accountable for results.
• Strong communication, analytical, and problem-solving skills with high attention to detail.
• Ability to translate established strategies into actionable plans and independently drive execution through completion.
• Proficiency in Microsoft Office, CRM platforms, and project management systems.
• Ability to thrive in a fast-paced, team-oriented environment with ownership and accountability.

Responsibilities

• Own the development and continuous improvement of Market Development programs across markets.
• Execute and optimize SEO initiatives and demand-generation channels from a revenue perspective.
• Lead the development and execution of campaigns and marketing initiatives with clear timelines.
• Manage day-to-day relationships with outsourced marketing vendors and measure performance.
• Lead market research and segmentation to identify client opportunities and new markets.
• Develop consistent marketing collateral, messaging, and tools for sales and marketing teams.
• Coordinate RFP responses ensuring accuracy and timely delivery.
• Analyze performance data and drive improvements across programs and channels.

Skills

Digital marketing

SEO

Campaign management

Vendor management

CRM platforms

Project management

Analytics

Tools

CRM platforms

Project management software

Google Analytics

Job description

Southeast Restoration, a faith-based company, is seeking a highly organized, detail-oriented, and results-driven Demand Generation Manager to own the execution of our marketing and demand-generation initiatives. Working under the strategic direction of the VP of Revenue, this role is responsible for turning established revenue strategies into actionable programs, campaigns, processes, and tools that create qualified demand and support company growth. Joining Southeast means becoming part of a dedicated, fast-paced team committed to excellence, accountability, and meaningful results. If you have strong SEO experience, exceptional project management skills, and a passion for turning plans into results, this could be the perfect opportunity for you.

Your Impact: Key Responsibilities

• Market Development Programs: Own the development and continuous improvement of complete, field-ready Market Development programs. Translate established revenue strategies into repeatable campaigns, processes, workflows, messaging, and tools that can be consistently executed across multiple markets. Partner with theRevenue teamto ensure programs are ready for deployment.
• SEO & Digital Marketing: Own Southeast digital and website presence, and demand-generation channels from a revenue perspective. Execute and optimize SEO initiatives, including keyword research, on-page optimization, local SEO, and organic search improvements to strengthen visibility and generate qualified demand.
• Campaign Execution & Project Management: Own the development and execution of demand-generation campaigns and marketing initiatives. Build actionable plans, establish timelines, manage deliverables, coordinate resources, and ensure projects are completed accurately and on schedule.
• Vendor Management: Own day-to-day relationships with outsourced digital marketing and demand-generation vendors, holding external partners accountable for performance, deliverables, service levels, and continuous improvement.
• Market Research & Segmentation: Own market research and segmentation strategy to identify client and customer segments, geographic opportunities, emerging demand sources, and potential new markets. Translate findings into actionable recommendations for the VP of Revenue and partner with the Revenue Operations Manager to ensure market segmentation and targeting are effectively represented within the CRM.
• Marketing Messaging & Collateral: Own the development and consistency of marketing collateral, vertical messaging, presentations, campaigns, and supporting tools that equip Market Development and Sales teams to effectively create demand. Ensure messaging is tailored to specific audiences and consistent across programs, digital channels, and field-facing materials.
• RFP Management: Own and coordinate the RFP response process, ensuring submissions are accurate, complete, organized, and delivered on time.
• Performance Analysis & Continuous Improvement: Own the ongoing refinement of Market Development programs, campaigns, demand channels, and supporting assets. Utilize data provided by the Revenue and field teamto evaluate performance, gather feedback, and conduct win/loss interviews. Translate findings into actionable improvements, identify successful programs that can be replicated across markets, and recommend changes to underperforming initiatives based on measurable results.

Qualifications

• 3+ years of hands-on experience in digital marketing, demand generation, SEO, or marketing operations preferred.
• Strong SEO knowledge and practical experience with keyword research, on-page optimization, local SEO, and organic search performance.
• Proven ability to manage multiple projects, campaigns, deadlines, and deliverables with exceptional organization and follow-through.
• Experience managing external marketing agencies or vendors and holding partners accountable for results.
• Strong communication, analytical, and problem-solving skills with high attention to detail.
• Ability to translate established strategies into actionable plans and independently drive execution through completion.
• Proficiency in Microsoft Office, CRM platforms, and project management systems.
• Ability to thrive in a fast-paced, team-oriented environment with a strong sense of ownership, accountability, and commitment to continuous improvement.
• Competitive Compensation Package
• Full Health Benefits: Medical, Dental, Vision, Short Term Disability, Long Term Disability, and Voluntary Life
• Safe Harbor 401K with up to 4% Company Match
• Paid Time Off Package including Your Birthday Off Every Year & 5 Paid Mission Trip Days

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.