Demand Generation Manager

Percepto; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Medical/dental/vision benefits

Paid Time Off

Relocation package

Job summary

Percepto in Austin, TX seeks a Demand Generation Manager to build and run a data-driven demand engine for the US pipeline. You’ll own campaigns from idea through revenue, across channels, and measure results to improve performance.

The role is hands-on with HubSpot, ABM, and CRM tooling, operating in a fast-paced startup environment with multi-stakeholder buyers in energy and critical infrastructure. You’ll design programs that engage buying committees, launch weekly campaigns, and coordinate

Qualifications

• Experience building and managing end-to-end demand programs across channels.
• Proficiency in ABM strategies targeting multi-stakeholder buying committees.
• Strong hands-on HubSpot and CRM tooling with data-driven decision making.

Responsibilities

• Own campaigns end to end from brief to post-mortem with audience, offer, messaging, landing pages and nurture.
• Design and run ABM programs that reach entire buying committees across segments.
• Manage budgets, track spend, and optimize campaigns based on results.
• Build dashboards and provide insights to marketing leadership and sales.

Skills

HubSpot

ABM

Campaign management

CRM

Tools

Salesforce

HubSpot CRM

Looker Studio

Tableau

Power BI

Job description

Percepto is building the operating system for autonomous operations. We give the operators of energy and critical infrastructure one certainty: nothing changes on their assets without them knowing first.

Our platform turns autonomous and remote data capture into one always-current, verified picture of every asset an operator is responsible for:

• Axion : our open, hardware-agnostic Physical AI platform. It runs on Percepto drones and on the fleets customers already own, including Skydio and DJI.
• AIM : the command-and-control center for autonomous, one-to-many drone operations.
• Ranger and Harbor : our autonomous drone and the station that lets it fly with no one on site.

Fortune 500 operators in oil and gas, electric utilities, solar and heavy industry trust Percepto. We hold a nationwide FAA Beyond Visual Line of Sight (BVLOS) waiver. Percepto is headquartered in Austin, Texas, runs its Remote Operations Center in Palm Beach, Florida, and has offices in Houston and Midland.

Position Summary

We’re hiring a Demand Generation Manager to build and run the engine that fills Percepto’s US pipeline. You’ll own campaigns from idea to closed revenue: plan them, build them, launch them across channels, measure them and make them better each cycle.

This is a hands-on role for a HubSpot power user who is as comfortable in a campaign brief as in a dashboard. It’s a startup environment: many priorities at once, new campaigns going out every week, and decisions driven by data. Our buyers are operations, reliability and safety leaders at large energy and utility companies, with long, multi-stakeholder buying cycles. You’ll design programs that reach whole buying committees, not just single leads.

Own campaigns end to end

• Build the quarterly demand plan with the CMO and sales leadership: targets, budget, channel mix and calendar.
• Launch new campaigns every week and run each from brief to post-mortem: audience, offer, messaging, creative, landing pages, nurture, sales follow-up and reporting.
• Launch campaigns by segment (upstream and downstream oil and gas, transmission and distribution utilities, solar, heavy industry) and by persona, from the C-suite and VP Operations to EHS, reliability, innovation and drone program leads.
• Support product launches, including Axion, with demand programs that turn awareness into pipeline.
• Manage the program budget, track spend against results, and move money to what works.

Account-based marketing (ABM)

• Build and maintain the target account list with sales, based on our ideal customer profile (ICP).
• Run 1:1, 1:few and 1:many ABM programs that reach entire buying committees.
• Use intent data and website visitor signals to find in-market accounts and alert sales in real time.
• Coordinate multi-touch plays across ads, email, direct mail, SDR outreach and events.

Channels

• Paid media : LinkedIn (sponsored content, lead gen forms, Conversation Ads), Google Search, YouTube, programmatic and retargeting, plus trade media and industry newsletters.
• Email and nurture : automated, persona-based nurture tracks, newsletters and re-engagement campaigns, including outreach to closed-lost deals.
• Website and SEO : conversion-focused landing pages, A/B tests, SEO and AI-search (answer engine) visibility, and website personalization.
• Content offers : use cases, case studies, ROI calculators, white papers and video, built with product marketing.
• Events and webinars : industry trade shows, field events, executive dinners and a recurring webinar program, with full pre- and post-event follow‑up.
• Partners : co‑marketing with technology partners, drone service providers and channel partners.
• Outbound support : sequences, plays and messaging for SDRs that line up with live campaigns.

Marketing operations and data

• Own HubSpot as our core marketing platform: workflows, lists, forms, scoring, reporting and its sync with sales systems, including Salesforce where needed.
• Define the lead lifecycle with sales: lead scoring, MQL, SQL and opportunity stages, routing and service-level agreements (SLAs).
• Keep data clean: enrichment, deduplication, UTM standards and campaign naming.
• Make sure tracking, consent and privacy practices meet current rules.

Analytics and reporting

• Build dashboards that track the full funnel, from first touch to closed revenue.
• Set up and maintain multi-touch attribution, and report on marketing-sourced and marketing-influenced pipeline.
• Report weekly on campaign results and monthly on pipeline, conversion rates, cost per opportunity and return on spend.
• Run tests (A/B and multivariate) and use the results to improve each campaign.
• Turn data into clear recommendations for the CMO, sales and the executive team.

AI and automation

• Use AI tools to speed up research, content variations, personalization and analysis.
• Build automated workflows that cut manual work for marketing and sales.

Tools you’ll use

CRM

Salesforce, HubSpot CRM

Marketing automation

HubSpot Marketing Hub (our core platform), Marketo, Pardot (Account Engagement)

ABM and intent data

6sense, Demandbase, Bombora, G2 Buyer Intent

Data and enrichment

ZoomInfo, Apollo, Clay, Clearbit

Paid media

LinkedIn Campaign Manager, Google Ads, YouTube, programmatic (e.g. StackAdapt)

Web analytics and tag management

Google Analytics 4, Google Tag Manager, Search Console

Attribution

HubSpot attribution, Salesforce Campaign Influence, Dreamdata, HockeyStack, Bizible

Reporting and BI

Looker Studio, Tableau, Power BI, CRM dashboards

Website and conversion

WordPress or Webflow, Unbounce, Mutiny, Hotjar

SEO and AI search

Semrush, Ahrefs

Webinars and events

ON24, Zoom Webinars, Goldcast, Cvent

Sales engagement

Outreach, Salesloft, HubSpot Sequences

Website visitor signals

RB2B, Warmly, Leadfeeder

Direct mail and gifting

Sendoso, Reachdesk

Workflow automation

Zapier, Make

AI

ChatGPT, Claude, Jasper, Gong (call insights)

Project management

Asana, Monday.com, Notion

How success is measured

You’ll be measured on pipeline and revenue, not just lead volume.

• Marketing-sourced and marketing-influenced pipeline and revenue
• Meetings, sales-qualified opportunities and conversion rates at each funnel stage
• Engagement across target accounts and buying committees
• Cost per opportunity, customer acquisition cost (CAC) and return on ad spend
• Velocity: how quickly opportunities move from first touch to close

Timeframe

First 30 days

Learn the product, ICP and segments; audit the tech stack, data, funnel and past campaigns; meet sales, product marketing and partners

First 90 days

Funnel definitions, lead scoring and SLAs agreed with sales; full-funnel dashboard live; first integrated ABM campaign launched

First 6 months

Always‑on programs running across paid, email and webinars; attribution in place; clear view of which channels drive pipeline

First year

A predictable, scalable engine that consistently hits pipeline targets, with budget allocated by return

Nice to have

• Salesforce experience, including running it alongside HubSpot.
• Experience marketing to energy, oil and gas, utilities, solar or other critical‑infrastructure buyers.
• Experience marketing a platform that is moving from hardware to software (SaaS).
• Experience with partner or channel marketing programs.
• Certifications such as HubSpot, Salesforce, Google Ads or LinkedIn Marketing.
• SQL or advanced spreadsheet skills.
• A bachelor’s degree in marketing, business or a related field; an MBA is a plus.

Why join Percepto

• Build the demand engine for a company moving from a closed market to an open, hardware-agnostic platform.
• Launch new products into a market that is rapidly adopting autonomous operations.
• Work on technology that keeps critical energy infrastructure safer and more reliable.
• High ownership and visibility, working directly with the CMO and executive team, with a real budget and the freedom to test.

What We Offer

Competitive compensation

Hybrid work environment

Benefits: medical/dental/vision with company premium allowance, Health Reimbursement & Savings Accounts, 401(K) Plan

Paid Time Off

Great career opportunities

Working with cutting‑edge autonomous systems

Full training provided

Great team and supportive environment

Relocation package when required

Equal opportunity

Percepto is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.