Demand Generation Lead

Auquan; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Equity options

Flexible PTO

Private medical insurance

401(k) options

Job summary

A leading AI-driven finance company based in New York is seeking a Demand Generation Lead to manage campaigns targeting decision-makers in top financial institutions. The ideal candidate will have 5-8+ years of experience in B2B demand generation, especially in building targeted campaigns and using tools like HubSpot. This is a hybrid role offering a salary range of $150,000-$180,000, performance bonuses, and equity options, along with flexible PTO and health coverage.

Qualifications

• 5-8+ years of B2B or B2E demand generation experience with direct ownership of pipeline targets.
• Proven track record of running highly targeted campaigns for senior executives.
• Hands-on proficiency with HubSpot or comparable marketing automation platforms.

Responsibilities

• Build and run demand generation campaigns to reach senior leaders at financial institutions.
• Manage campaign strategy across LinkedIn, email, and paid channels.
• Optimize lead nurturing infrastructure using HubSpot.

Skills

B2B demand generation experience

Campaign performance analytics

Marketing automation proficiency

Targeted marketing to niche audiences

Conversion optimization

Tools

HubSpot

Job description

About The Company

Auquan develops autonomous AI agents that eliminate the repetitive, manual work slowing down financial institutions. Our technology supports credit, investment, ESG, and compliance workflows for leading firms including Goldman Sachs, UBS, CVC, and MetLife. Today, 40% of the world’s top 50 financial institutions use Auquan to remove manual processes, speed up decision-making, and achieve greater strategic impact.

With teams growing across the US, UK, and India, we’re building an elite force of innovators ready to redefine what’s possible with AI and machine learning.

About The Role

About Auquan

Auquan builds AI agents that complete complex finance workflows end-to-end, from deal screening and credit memos to sustainability assessments and LP reporting. We don't help teams do manual work faster. We eliminate it by delivering finished, investment-ready reports in hours instead of days. 40% of the world's top 50 financial institutions use Auquan, and we were named a Gartner Cool Vendor in Agentic AI for Banking and Investment Services.

We're a Series A company defining a new category: agentic AI for institutional finance. The next 12 months are about turning proven product-market fit into scalable pipeline, and this role is central to making that happen.

The Opportunity

We're hiring a Demand Generation Lead to build and run the campaigns that put Auquan in front of the right buyers at the right time.

This is not a broad mid-market SaaS play. Our buyers are senior leaders at the world's largest financial institutions: investment committees, GPs, heads of credit, sustainability, investor relations, and risk. You need to know how to reach a small, elite audience with precision, not volume.

The budget is real but disciplined. You'll run lean experiments, prove ROI, and scale what works. You'll report to the Head of Marketing and work alongside a team focused on product marketing, brand, content, thought leadership, and analyst relations.

If you've built demand engines for technical products sold to non-technical executives, and you're energized by the challenge of marketing something in a category being created, this is for you.

What You'll Own

• Campaign strategy and execution across LinkedIn, ABM, email, and paid channels, including targeting, budget allocation, and ongoing optimization.
• Nurture infrastructure: marketing automation, lead scoring, lifecycle stage management, lead handoff workflows in HubSpot, and email newsletter operations.
• Pre- and post-event demand generation: activating attendee lists, running engagement campaigns, and measuring pipeline impact.
• Landing pages, conversion paths, and website optimization in service of campaign performance.
• Campaign analytics, attribution, and reporting dashboards that give the team real-time visibility into what's driving pipeline. You'll have a voice in shaping the marketing tech stack as we build out the function.
• Close collaboration with Sales on lead qualification, follow-up workflows, and feedback loops that sharpen targeting over time. Partner with Finance on pipeline forecasting inputs and reporting consistency.

What We're Looking For

Must-haves

• 5-8+ years of B2B or B2E demand generation experience with direct ownership of pipeline targets and campaign performance.
• Proven track record running highly targeted campaigns against small, niche audiences of senior executives using ABM principles, not broad spray-and-pray mid-market plays.
• Experience marketing highly technical products to non-technical buyers. You can bridge the gap between what the product does and why the right people should care.
• Hands‑on proficiency with HubSpot (or comparable marketing automation platform), including campaign execution, automation workflows, lead scoring, and reporting.
• Strong analytical instincts. You think in terms of conversion rates, CAC, pipeline velocity, and channel ROI. You'll be measured on qualified pipeline, not vanity metrics.
• Automation‑first mindset. You look for ways to systematize and scale what works.
• Comfortable building from scratch. There's no playbook waiting for you.

Nice-to-haves

• Experience marketing to institutional finance audiences (investment banks, asset managers, private equity/credit, insurance).
• Background at an AI or agentic AI company, or experience marketing AI/automation products during a period of rapid category evolution.
• Experience supporting sales teams through event-driven pipeline campaigns.
• Familiarity with website optimization and conversion rate experimentation.
• Experience building automation workflows that support outbound sales teams.

What We Offer

This is a London or New York-based, hybrid role. We work together in the office 3 anchor days per week, with flexibility. You should be comfortable collaborating across time zones (US, UK, India).

We offer a competitive package designed to support you both inside and outside of work:

• Base Salary: £90,000-£120,000 for London and $150,000-$180,000 for New York. The agreed upon salary within the range will depend on years of experience, education, skill set, and other external factors.
• Performance Bonus: 10-25% bonus target
• Equity: Meaningful stock options so you share in our growth
• Time Off: Flexible PTO
• Health & Wellbeing: Private Medical Insurance (UK) / comprehensive health coverage (US)
• Retirement: Pension / 401(k) options depending on jurisdiction

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with AUQUAN LTD. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with AUQUAN LTD may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with AUQUAN LTD's Candidate Privacy Notice