Demand Generation

Rime; San Francisco (CA); On-site; USD 145,000 - 210,000; Full time

Job summary

Rime, based in the SF Bay Area, is seeking a results-driven Head of Demand Gen for a hybrid role. You will own the end-to-end demand engine from first touch to qualified pipeline, aligning with revenue targets.

You will build resonant programs for technical and business buyers, run ABM with the sales team, and partner with founders and PMMs to shape events and campaigns that differentiate the Rime brand.

Qualifications

• Proven demand generation function built at a high-growth B2B company.
• Ability to test, measure, and tune channels relentlessly.
• Scrappy mindset with ability to maximize ROI.
• Inspirational leadership to sell the plan and show results.
• Curious, innovative, and willing to push boundaries.
• Team player willing to collaborate in person at SF office.

Responsibilities

• Build and run Rime's demand engine from first touch to qualified pipeline.
• Select formats and channels for buyers and orchestrate touch sequences.
• Win in AI answer engines and high-value search results.
• Drive strategy and partner with founders, product leaders, and PMMs.
• Run ABM with input from sales to differentiate the brand and pipeline.
• Shape events strategy and help field marketing lead execute, without owning events.

Job description

SF Bay Area (hybrid)

Salary range: $145,000-$210,000
Reports to: VP of Marketing

The role

Rime builds conversational voice models for customer-obsessed brands around the world. We’re a company with a foundation of expertise created out of a passion for speech and how AI can improve the human experience .

We’re building a marketing team that can tell our unique story, in a compelling way. Your job is to make sure the right buyers see that story, at the right moment, in the right place, again and again, until Rime is the obvious choice.

The perfect candidate for this role has deep knowledge of how to find and win our technical and business buyer (product, engineering leaders) with a thirst for experimentation. You know how to find out where our buyers hang out, what they read, what they trust and how they respond to different mediums. And you know how to prove what works and where to invest. You need to be an expert in B2B, complete buying committee demand generation.

What you'll do

• Build and run Rime's demand engine, from the first touch to qualified pipeline, working backward from our revenue targets.

• Know what resonates with our buyers, VPs of Product and technical builders at fast-growing customer obsessed brands, and the developers who influence them. Choose the format, length, tone, and channel for each, and orchestrate the sequence of touches that moves them.

• Win in AI answer engines, and with all search that matters. Our buyers ask LLMs before they ask Google, and we must show up in those answers in a very compelling way.

• Drive the strategy and partner with founders, product leaders and PMMs for exactly what we need.

• Run ABM with input from our sales team, collaborating on creative campaigns to differentiate the Rime brand and to build the Rime pipeline of opportunities.

• Shape our events strategy and help our field marketing lead execute brilliantly, without owning events yourself.

Who you are

• Your experience matters. Not the years, but the impact. You've built a proven demand function from the ground up at a high-growth B2B company supported by a strong pipeline you created.

• You’re dynamic. You treat channels like systems: you test, measure, and tune them relentlessly.

• You're scrappy. You can think of and execute on ways to get more than its fair share of attention for every dollar spent.

• You’re inspirational. You can walk into a room and make people believe in the plan, then show them it's working.

• You’re curious. You don’t settle for the status quo and want to push the boundaries.

• You’re a team player. You know that you can only succeed as a team, and you want to collaborate in person at the Rime office a couple of days a week.

• You want to work closely with the rest of the team in Rime’s San Francisco office.