Demand Gen Specialist, Field Programs & Partnerships

Embedded Shishya; United States; Remote; USD 117,000 - 140,000; Full time

Benefits offered by this job

Equity (RSUs)

Health coverage

Parental leave

Flexible vacation

401(k) with company match

Job summary

Webflow is seeking a Demand Generation Associate, Field Programs, to own field plays, event activations and sponsorships driving pipeline across Sales teams. You will manage sequencing, list management, event follow-ups, and post-campaign reporting with a focus on measurable outcomes.

You’ll blend AI-assisted workflows, gifting campaigns, and sponsorship research to optimize impact. Remote-first in the United States, with travel up to 15-20% for offsites and events.

Qualifications

• 2–4 years of experience in demand generation, revenue marketing or growth marketing at a B2B SaaS company.
• Coordinated cross-functional programs across Sales, SDR/XDR, and marketing with clear stakeholder updates.
• Experience with AI tools in production workflows beyond basic tooling.
• Comfort using marketing automation and CRM systems (Marketo, HubSpot, Salesforce).

Responsibilities

• Own the demand gen execution layer for field plays and event activations with end-to-end ownership.
• Manage third-party sponsorships including vendor evaluation, contracts, budgets and reporting.
• Run gifting programs as campaign tools with tracking and ROI reporting.
• Be the demand gen single point of contact for sponsorship and gifting programs.
• Build and iterate on AI-assisted workflows for research, briefs, reporting, and updates.
• Deploy AI-enabled workflows with human-in-the-loop for decisions and approvals.

Skills

Demand generation

Cross-functional

Marketing automation

Tools

Marketo

HubSpot

Salesforce

Job description

Webflow is seeking a Demand Generation Associate, Field Programs, to own field plays, event activations and sponsorships driving pipeline across Sales teams. You will manage sequencing, list management, event follow-ups, and post-campaign reporting with a focus on measurable outcomes.

You’ll blend AI-assisted workflows, gifting campaigns, and sponsorship research to optimize impact. Remote-first in the United States, with travel up to 15-20% for offsites and events.