Demand Gen Marketer

39 Ai, Inc.; San Francisco (CA); Hybrid; USD 190,000 - 260,000; Full time

Benefits offered by this job

Equity (founding-level)

Hybrid in SF

Health, dental, and vision

Flexible hours and time off

Budget for hardware, tools, and events

Job summary

Fish Audio is building its first dedicated B2B demand gen marketing function. You will own positioning and messaging for developers, platform teams, and enterprise buyers, and launch the enterprise demand engine across channels.

The role demands building a go-to-market motion from scratch, then hiring and leading the future team to scale revenue. You will report to the founders, collaborate with engineering, research, and sales, and articulate a clear narrative around latency, streaming, and

Qualifications

• 8+ years in B2B marketing targeting developers and technical decision-makers.
• Experience building or rebuilding a marketing function from scratch.
• Proven ability to own pipeline or revenue, not just metrics.
• Comfort bridging bottom-up adoption and enterprise sales.
• Strong writing to produce launch posts, technical blogs, and sales narratives.

Responsibilities

• Own B2B positioning and messaging for developers, platform teams, and enterprise buyers.
• Build the enterprise demand engine across channels and prune ineffective ones.
• Run developer marketing with technical content, benchmarks, and community engagement.
• Design paths from free/self-serve to sales-assisted expansion and enable product-qualified leads.
• Create sales decks, case studies, ROI models, and competitive battlecards as needed.
• Lead end-to-end product launches including narratives, assets, and press/analyst engagement.
• Instrument marketing stack and reporting to measure usage, pipeline, and revenue.
• Research segments where voice AI adds most value and focus spend there.
• Hire and develop the B2B marketing team over time.

Skills

B2B marketing

Pipeline ownership

Technical product marketing

Strong writing

Analytical skills

Education

Bachelor's degree

Job description

Build Fish Audio's first B2B marketing function, turning developer interest into repeatable enterprise pipeline and revenue.

• Fish Audio builds voice AI. Our audio models rank at the top of TTS-Arena for naturalness and control, and our open-source work on fish-speech is widely used across the voice AI community.
• More than two million voices in 30+ languages run on our platform today, powering voice agents, customer support, audiobooks, games, dubbing, and media production.
• We are a small and very technical team. Developers already find us on their own through the open-source repos, benchmarks, and API.
• What we have not built yet is the marketing function that turns that interest into a repeatable enterprise business.

About the Role

• We are hiring our first dedicated B2B demand gen marketer. You will own how Fish Audio reaches businesses, from the developer who discovers us through a GitHub repo to the platform team standardizing on our API to the enterprise buyer signing a large voice infrastructure contract.
• This is a build role. There is no team on day one and no playbook to run.
• You will do the positioning work, write the first version of the messaging, launch the campaigns, instrument the funnel, and set up the systems.
• As the motion proves out, you will hire the team under you.
• You will report to the founders and work closely with engineering, research, and sales. Our product is technical and our buyers are technical, so you will need real fluency in latency, streaming, voice cloning, model quality, and deployment options.

What You'll Do

• Own B2B positioning and messaging. Define how Fish Audio is understood by developers, platform teams, and enterprise buyers. Turn our advantages in model quality and latency into claims a buyer can act on.
• Build the enterprise demand engine. Stand up the channels that produce qualified pipeline: content, SEO, docs-led acquisition, paid, community, partnerships, and events. Kill the ones that do not work.
• Run developer marketing that developers respect: technical content, benchmarks, model launches, sample apps, cookbooks, integrations, GitHub and Hugging Face presence, Discord and community engagement, hackathons, and developer conferences.
• Convert bottom-up adoption into enterprise revenue. Design the path from free tier and self-serve API usage to sales-assisted expansion. Define product-qualified leads, build in-product triggers and nurture, and set up the handoff to sales.
• Support the enterprise motion. Build the sales narrative, decks, one-pagers, case studies, ROI models, competitive battlecards, and account-based programs the team needs to win against much larger incumbents.
• Drive model and product launches end to end: narrative, launch assets, press and analyst engagement, community activation, and measurement afterward.
• Instrument everything. Set up the marketing stack and reporting so we know what actually drives usage, pipeline, and revenue. You will carry a pipeline number.
• Develop segment strategy. Research where voice AI creates the most value, whether that is agents, support, media, gaming, accessibility, or localization, and concentrate spend where we win.
• Hire and lead. Build the B2B marketing team over time and set the bar for craft and speed while you do.

What We're Looking For

• 8+ years in B2B marketing, including time at a company where you built or rebuilt the function rather than operating one that already existed.
• Experience marketing a technical product to developers and technical decision-makers. You understand how engineers evaluate tools and how quickly they dismiss marketing language.
• A track record of owning a pipeline or revenue number, not only campaign metrics.
• Experience with both bottom-up adoption and enterprise sales, and comfort designing the bridge between them.
• Strong writing. You can produce a launch post, a technical blog, and a sales narrative yourself, at quality, with no content team behind you.
• Analytical depth. You can build the funnel model, read the data honestly, and change course when it says to.
• Working knowledge of the modern marketing stack, and the judgment to keep it simple at our stage.
• Comfort with ambiguity and a strong bias to ship. At this stage the brief is often: figure it out.

Strong Candidates May Also Have

• Experience at an AI, voice, audio, or developer infrastructure company.
• Background in growth or technical marketing for API-first products.
• Understanding of open-source community dynamics and how to build credibility in them.
• Experience competing against better-funded incumbents from a smaller, faster company.
• Familiarity with the voice and audio landscape: conversational agents, dubbing and localization, media production, and accessibility.
• Experience marketing to international customers, particularly in APAC and Europe.

Compensation and Benefits

• Salary of $190,000 to $260,000 per year, depending on experience.
• Meaningful early-stage equity. This is a founding-level marketing role and the package reflects that.
• Health, dental, and vision coverage.
• Flexible hours and generous time off.
• Budget for hardware, tools, conferences, and continued learning.

Logistics

• Location: San Francisco preferred, with a hybrid in-office expectation. We are open to strong remote candidates in US time zones who can travel to SF regularly.
• Education: Degree required. We care about what you have built.
• Visa sponsorship: We are open to sponsoring visas, though we cannot guarantee it for every role and candidate. If we make you an offer, we will make a reasonable effort to make it work.

Come Work With Us

• Voice is the most natural interface people have, and it is finally good enough to build on.
• We think a lot of the next decade of software will be spoken as much as typed, and we intend for Fish Audio to be the infrastructure underneath it.
• If you want to define how that story gets told, this is the seat.
• Marketing roles at this stage are unusual, and the strongest candidates rarely tick every box.