VP of Product

Bluefish; New York (NY); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Competitive salary and bonus

Significant equity package

Full medical, dental, and vision benefits

PTO and remote work flexibility

Job summary

Bluefish in New York, NY is seeking a VP of Product to lead its product organization. The ideal candidate will drive the product vision and strategy while managing and mentoring a high-performing product team. This role requires extensive experience in product management, especially in SaaS and AI-driven products, and the ability to engage with stakeholders at all levels.

The position offers competitive salary, equity, and benefits, alongside the opportunity to impact a fast-evolving startup in the AI marketing landscape.

Qualifications

• 10+ years of product management experience, including 3+ years in a VP or senior product leadership role.
• Proven track record of building and scaling high-performing product teams.
• Experience launching and scaling SaaS products, with a focus on AI-driven platforms.
• Exceptional communication skills and executive presence.

Responsibilities

• Define and champion a compelling product vision and roadmap.
• Build and lead a high-performing product team.
• Drive end-to-end product strategy across the portfolio.
• Contribute as a key member of the executive team.

Skills

Product management experience

Team building and scaling

SaaS product experience

Technical acumen

Customer discovery

Job description

About the Position

Bluefish is seeking an exceptional product leader with the rare ability to own every aspect of the product lifecycle — from high‑level strategy to detailed execution — while building and leading a world‑class product organization.

The VP of Product will set the vision and direction for our entire product portfolio, serving as both a strategic executive and a hands‑on leader who can inspire a team while rolling up their sleeves when it matters.

This role spans all levels of leadership — from defining broad product vision and company strategy to developing detailed specs and guiding implementation. As both a strategic driver and an empowering manager, you will be the executive force behind our product's success, responsible for aligning the organization around customer needs and ensuring we're building the right solutions to solve real problems at scale.

You must be comfortable operating at the executive level while remaining grounded in product craft — engaging directly with the board and leadership on strategy, while also diving deep with engineering, design, and go‑to‑market teams. You will thrive navigating an ambiguous and rapidly evolving AI marketing landscape, and you know how to build and scale a product organization from an early stage.

The ideal candidate has experience scaling products and teams in both startup and enterprise environments, is deeply customer‑oriented, and is motivated by the challenge of building something category‑defining from the ground up.

What You’ll Be Doing

• Define and champion a compelling product vision and multi‑year roadmap that aligns with company strategy, market opportunity, and customer needs — and rally the organization around it.
• Build, lead, and mentor a high‑performing product team, establishing best practices, processes, and a culture of customer obsession and rigorous execution.
• Own and drive end‑to‑end product strategy across the full portfolio, ensuring each initiative has a clear vision, measurable outcomes, and cross‑functional alignment.
• Serve as a key member of the executive team, contributing to company strategy, fundraising narratives, board communications, and organizational decisions.
• Spot macro trends, evaluate competitive landscapes, and translate insights into differentiated product strategies that position Bluefish as a market leader.
• Apply rigor to deeply understand customer needs and pain points at scale. Identify and prioritize features and bets that deliver maximum value and create sustainable competitive advantage.
• Drive seamless collaboration and alignment across leadership, engineering, design, sales, and customer success — ensuring the product organization is a force multiplier for the entire company.
• Define and monitor product success metrics, evaluate ROI, and create accountability frameworks that connect product outcomes to business results.
• Represent the product externally — with key customers, partners, analysts, and the press — as a credible and inspiring spokesperson for Bluefish's vision.

Qualifications

• 10+ years of product management experience, including 3+ years in a VP or senior product leadership role, with a mix of startup and enterprise environments preferred.
• Proven track record of building and scaling high‑performing product teams, including hiring, developing, and retaining top product talent.
• Proven 0‑to‑1 product experience, including defining a product from scratch, navigating ambiguity, and driving successful first launches.
• Demonstrated success launching and scaling SaaS products, with experience in AI‑driven or marketing technology platforms strongly preferred.
• Executive presence and communication skills — ability to influence the board, inspire the company, align cross‑functional leaders, and build confidence with customers and partners.
• Strong technical acumen — comfortable working closely with engineers, understanding system architecture, and making sound build/buy/partner decisions.
• Exceptional analytical skills with the ability to make data‑driven decisions, interpret complex data, and translate ambiguity into clear strategic direction.
• Deep experience with customer discovery and customer‑facing product leadership, including managing roadmap expectations across enterprise and mid‑market customers.
• Startup‑ready mentality — energized by building from scratch, thriving in ambiguity, and operating with a bias toward action in a fast‑moving environment.
• Deep empathy for users and a relentless focus on delivering customer value that translates into measurable business outcomes.
• Ability to zoom in and out: set high‑level strategy while also shaping the details of execution when needed.
• High energy, self‑starter attitude with a track record of driving outcomes in lean, high‑growth organizations.

What We Offer

• A dynamic role at the forefront of AI marketing technology with ample opportunities for personal and professional growth.
• Unique opportunity to join on the ground floor of a fast‑moving startup building at the center of AI.
• Tackle challenging problems while disrupting the $300BN legacy martech industry.
• Join an experienced team where you will have immediate ownership and impact.
• Competitive salary and bonus appropriate for experience and company stage.
• Significant equity package appropriate for company stage.
• Full medical, dental and vision benefits.
• PTO and remote work flexibility.