Demand Gen Manager

Upland Software; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as part of their dynamic Marketing team, where creativity meets strategy. In this role, you'll develop and execute innovative demand generation campaigns that resonate with target audiences. Your expertise in B2B marketing will enable you to create impactful content and optimize strategies across multiple channels. Collaborate with cross-functional teams to drive results and enhance brand presence. If you're passionate about marketing and eager to make a difference in a remote-friendly environment, this opportunity is for you!

Qualifications

• 3+ years of B2B marketing experience with a focus on demand generation.
• Proven ability to manage and execute marketing programs independently.

Responsibilities

• Develop and execute integrated B2B marketing programs across various channels.
• Track and report on marketing performance to optimize campaigns.

Skills

B2B Marketing

Demand Generation

Project Management

Account-Based Marketing (ABM)

Communication Skills

Data Analysis

Content Development

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Google Analytics

Salesforce

Job description

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility.Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

As the right fit for this position, you’ll join our Marketing team to turn ideas into execution across all channels. With a distinctive digital flair, you’ll help develop and own our enterprise marketing plan and lead integrated demand generation campaigns. Your demand gen portfolio will include developing and executing programs across myriad channels – creating impactful content, regularly identifying growth opportunities, testing and experimenting, tracking and reporting results and optimizing campaigns for success. You’ll also take on larger projects, spanning paid programs and sales enablement.

Primary Responsibilities:

• Deeply understand our target audience and journey, and ensure campaign and program strategy, content, channels and targeting are aligned to achieve optimal results
• Conceptualize, plan, execute, and optimize integrated B2B marketing programs
• Create on-target messaging across the buying cycle and personas
• Launch and manage 3rdparty programs and maintain vendor relationships
• Manage campaigns end-to-end through digital, social, and paid media channels including website, landing pages, SEO, blog, webinars, etc.
• Create and maintain program playbooks to enable sales to support initiatives
• Provide input into programs and content based on data and best practices
• Work with marketing operations to deliver programs to defined target segments
• Track and report on the performance of marketing efforts and programs, leveraging insights to optimize across channels and initiate new tactics / campaigns
• Lead or support other marketing communications and marketing activities that align with the strategy
• Collaborate with internal teams including sales, product management and marketing operations
• Employ project management expertise to coordinate workflows, establish processes to ensure programs are launched successfully

Requirements:

• 3+ years of B2B marketing experience, including managing and executing demand gen efforts
• Proven, hands-on experience deploying, managing and optimizing ABM/ABS programs Demonstrated ability to work with minimum supervision to activate and manage myriad channels
• Up-to-date with the latest trends and best practices in marketing and measurement
• Familiarity with industry standard tools and analytics packages, including Marketo, Google Analytics, and Salesforce
• Success with managing multiple programs and projects
• Must have a solid understanding of market segmentation; strategy, planning and execution of marketing activities
• Proven demand generation, engagement, and optimization experience in a multi-touch buying landscape
• Excellent communication and interpersonal skills
• Self-starter and collaborative team player able to work independentlyin fast-paced environment
• Enjoys working in a team atmosphere with shared deadlines and multi-departmental projects
• Experience with campaign analysis, measurement, A/B testing, and reporting

ABM/ABX Campaigns:

• Design and execute Account-Based Marketing (ABM) and Account-Based Experience (ABX) campaigns focused on engaging high-value target accounts to accelerate pipeline and drive revenue growth.
• Partner with Sales, Product Marketing, and Marketing Operations to identify strategic accounts and align personalized campaign strategies across multiple touchpoints.
• Build tailored outreach programs using insights such as intent data, firmographics, and behavioral signals to ensure relevance and impact.
• Manage multi-channel ABM tactics—including digital ads, email, content syndication, events, and personalized web experiences—to deliver cohesive account journeys.
• Track and report on account engagement, pipeline influence, and ROI, leveraging analytics to refine tactics and improve performance.
• Continuously test new ABM/ABX approaches and innovate to maximize engagement and conversion rates across key accounts.

Desired Skills:

• B2B tech and/or SaaS marketing experience a plus
• Contend development skills
• Strong orientation to project management and managing program details
• Ability to develop end-to-end reporting that helps drive strategic decisions

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.