Demand Gen Lead (Fully Remote)

Kojo; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Kojo, a remote-first construction technology company founded in 2018, seeks a growth-minded marketer to own demand generation, pipeline targets, and the martech stack in partnership with sales, product marketing, and events.

You will lead strategy and execution across Google, LinkedIn, Meta, and other paid channels, run experiments, and scale what works. Responsibilities include CRO, SEO, and AI-driven campaign production.

Qualifications

• Experience owning demand gen strategy and pipeline targets.
• Familiarity with martech stack and cross-functional partnership.
• Proven performance marketing across paid channels.
• Experience with SEO and CRO initiatives.
• Ability to build AI-driven campaigns and reporting.

Responsibilities

• Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets.
• Own the pipeline number and martech stack, partnering with sales, product marketing, and events.
• Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels.
• Run experiments and scale what works.
• Own website conversion with landing pages, A/B tests, and visit-to-demo path improvements.
• Grow organic discovery through SEO, AEO, and GEO across traditional search and LLMs.
• Create AI agents and workflows for account research, outbound, campaign production, and reporting.
• Produce and distribute campaign assets yourself with AI, repurposing content across channels.

Skills

Demand generation

Martech stack management

Performance marketing

Web optimization

SEO

AI workflows

Tools

Google Ads

LinkedIn Ads

Meta Ads

A/B testing tools

SEO tools

Job description

• Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets.
• Own the pipeline number and martech stack, partnering with sales, product marketing, and events.

Performance Marketing:

• Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels.
• Run a steady cadence of creative, audience, and offer experiments, scaling what works.

Web, CRO, and Search:

• Own website conversion with landing pages, A/B tests, and visit-to-demo path improvements.
• Grow organic discovery through SEO, AEO, and GEO across traditional search and LLMs.

AI-First Execution:

• Create AI agents and workflows for account research, outbound, campaign production, and reporting.
• Produce and distribute campaign assets yourself with AI, repurposing content across channels.

Kojo is a construction technology company that transforms how commercial construction companies buy materials. Founded in 2018, it is one of the fastest-growing construction technology companies with a remote-first, inclusive culture.