Demand Gen Content & Campaign Specialist

Istari Digital; United States; On-site; USD 65,000 - 85,000; Full time

Job summary

Istari Digital is seeking a Digital Marketing & Content Specialist to own content creation and end-to-end campaign execution across email, landing pages, digital ads, webinars, and social video clips, ensuring every asset reflects Istari's brand and drives demand.

You will partner with the Marketing Lead to translate strategy into publish-ready content, manage multi-channel programs, optimize campaigns with A/B tests, and report on performance to guide future investments.

Qualifications

• 1-3 years in content marketing, campaign execution, or demand generation.
• Strong portfolio of email, web copy, or similar writing
• Hands-on experience with a marketing automation platform
• Familiarity with CRM systems such as HubSpot

Responsibilities

• Write email copy, landing page copy, ad creative, and social captions aligned with brand voice across campaigns.
• Plan and execute webinars and livestreams, manage registration and follow-up.
• Schedule and maintain social content calendar, monitor engagement and performance.
• Format and upload blog posts in Webflow, implement on-page SEO basics.
• Build and publish landing pages for campaigns; run ABM-targeted content.

Job description

Istari Digital is seeking a Digital Marketing & Content Specialist to own content creation and end-to-end campaign execution across email, landing pages, digital ads, webinars, and social video clips, ensuring every asset reflects Istari's brand and drives demand.

You will partner with the Marketing Lead to translate strategy into publish-ready content, manage multi-channel programs, optimize campaigns with A/B tests, and report on performance to guide future investments.