Content & Campaign Specialist - Digital Marketing

Tari Labs, LLC.; United States; On-site; USD 96,600 - 160,000; Full time

Job summary

Istari Digital is a fast-growing tech company delivering AI-native engineering tools for aerospace, defense, and industrial sectors. We’re expanding our marketing team to drive demand through multi-channel campaigns and high-quality content.

The Digital Marketing & Content Specialist will own content creation and end-to-end campaign execution across channels—emails, landing pages, ads, webinars, and social. Collaborate with the Marketing Lead to translate strategy into measurable results.

Qualifications

• 1–3 years in content marketing, campaign execution, or demand generation.
• Strong writing portfolio in email, web copy, or similar formats.
• Hands-on experience with a marketing automation platform.
• Familiarity with CRM systems such as HubSpot.

Responsibilities

• Write email copy, landing page copy, ad creative, and social captions consistent with brand voice across campaigns.
• Repurpose long-form content into social posts, emails, and sales one-pagers.
• Plan and execute webinars and livestreams, manage promotion and attendee data.
• Maintain social content calendar and track engagement and performance metrics.
• Format and publish blog posts, manage on-page SEO and site health.
• Manage email list hygiene, build and launch campaigns, and ABM sequences.
• Publish personalized landing pages and support paid media campaigns.
• Run A/B tests and set up UTM/CRM tagging for reporting.
• Ensure QA before launch and keep website updates current.

Skills

Content marketing

Campaign execution

Demand generation

Marketing analytics

Writing & editing

Tools

HubSpot

HTML/CSS for emails

Job description

Istari Digital is a fast-growing tech company delivering AI-native engineering tools for aerospace, defense, and industrial sectors. We’re expanding our marketing team to drive demand through multi-channel campaigns and high-quality content.

The Digital Marketing & Content Specialist will own content creation and end-to-end campaign execution across channels—emails, landing pages, ads, webinars, and social. Collaborate with the Marketing Lead to translate strategy into measurable results.