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Join to apply for the Deli Assistant Sales Manager role at Safeway
Position Purpose
Strategically manages categories to increase sales, gross dollars, and market share compared to the previous year, aiming to meet or exceed projections. Creates and implements pricing, promotion, assortment, and shelf planograms based on analysis of past performance, industry best practices, and consumer trends. Partners with corporate merchants to optimize category performance and vendor relationships.
Key Accountabilities
- Develops yearly category business plans based on analysis of past results and market trends.
- Achieves or surpasses sales and profit targets.
- Creates detailed pricing strategies by zone and category, maintaining them throughout the year.
- Plans and tracks promotional calendars supporting division merchandising strategies, analyzing results post-promotion.
- Designs schematics and recommends product adjacencies to support category roles.
- Determines appropriate product assortments, authorizing new items and discontinuing underperformers.
- Maintains scorecards to monitor sales, gross profit, and market share.
- Maximizes category performance to utilize vendor dollars efficiently.
- Prepares sales and gross profit projections at the category level, aggregating to department and division levels.
- Conducts post-promotional analyses at item and category levels.
- Plans advertisements and displays aligned with category and department initiatives.
- Coordinates communication between stores, merchandising, and other divisions.
- Acts as primary vendor contact, negotiating deals and business updates.
- Collaborates with procurement to ensure optimal inventory and service levels.
- Attends vendor planning meetings and supports program implementation across divisions.
- Visits stores as needed to observe merchandising outcomes.
- Supports corporate initiatives relevant to the division.
- Coordinates and evaluates training activities and on-the-job programs.
Knowledge and Experience
- Bachelor’s Degree in Business, Marketing, or related field.
- 5-10+ years retail/category experience.
- 15+ years in the grocery industry.
- 5+ years managing people.
Skills and Abilities
- Strong understanding of marketing, merchandising, consumer research, and financial management.
- Excellent store operations, merchandising, P&L, and financial skills.
- Analytical, problem-solving, and decision-making skills.
- Effective planning, organizational, and communication skills.
- Leadership and relationship management skills.
- Experience in category business planning and procurement logistics.
Additional Information
- Travel less than 50%.
- Work may require extended periods sitting, standing, or walking, and some evening/weekend hours.
- Work environment is temperature-controlled; may involve physical activity.
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Business Development
- Industry: Retail