Defense Product Marketing Lead — AI Platforms

Decisive Point

Sunnyvale (CA)

Hybrid

USD 150,000 - 200,000

Full time

14 days+

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Job summary

Applied Intuition is seeking a Product Marketing Manager, Defense, to lead marketing strategy for the global defense sector. In a fast-paced, cross-functional team, you will partner with product managers to shape positioning, messaging, and campaigns that resonate with program offices and senior defense decision-makers.

You will own product positioning for AI-driven platform categories, build sales enablement, set marketing calendars, manage budgets, and stay ahead of defense market trends to

Qualifications

  • 7–10+ years of product marketing experience in software.
  • US citizenship required to access CUI.
  • Ability to translate complex ideas into compelling marketing narratives.
  • Strong project management and multi-workstream coordination.
  • Experience shaping brand strategy for a tech-led company.
  • Proven ability to drive execution in a fast-paced environment.
  • Clear, effective communication across diverse stakeholders.
  • Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

  • Lead and execute defense marketing strategy to advance Applied Intuition's defense pipeline.
  • Define positioning, naming, and messaging for new capabilities and launch campaigns.
  • Set defense marketing KPIs, calendar, and budgets.
  • Guide content across campaigns, video, blogs, press, social, and events.
  • Stay current on defense market trends to maintain a differentiated brand presence.

Skills

Product marketing leadership
Strategic storytelling
Cross-functional collaboration
Project management
Brand strategy
Content development
Communication

Education

Bachelor's degree

Job description

Applied Intuition is seeking a Product Marketing Manager, Defense, to lead marketing strategy for the global defense sector. In a fast-paced, cross-functional team, you will partner with product managers to shape positioning, messaging, and campaigns that resonate with program offices and senior defense decision-makers.

You will own product positioning for AI-driven platform categories, build sales enablement, set marketing calendars, manage budgets, and stay ahead of defense market trends to

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