Dealer Sales Representative

Bulmann Dock & Lift; Boyne City (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Base salary + commission

Health plans: 3 options (2 free)

Paid vacation and holidays

Retirement plan with 3% match

Annual stake-in-the-outcome bonus

Job summary

Bulmann Dock & Lift, a leading maker of docks, boat lifts, and waterfront systems in Northern Michigan, seeks an experienced Dealer Sales Representative / Territory Manager. This role focuses on building and maintaining a strong marine dealer network through on-site visits, demos, and tailored training.

You will negotiate wholesale terms, support onboarding, and collaborate with internal teams to ensure orders are fulfilled and installations are supported, driving long-term partnerships and

Qualifications

• 2+ years in B2B sales, preferably in marine/outdoor gear or manufacturing.
• Experience with dealer/distributor account management.
• Strong communication, presentation, and relationship-building skills.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint).
• Highly organized with excellent time-management skills.
• Mechanical aptitude and familiarity with dock/boat lift systems is a plus.

Responsibilities

• Manage and grow a defined dealer sales territory.
• Build long-term relationships with current and prospective dealers.
• Conduct on-site dealer visits, product demos, and training sessions.
• Present and negotiate wholesale pricing, programs, and promotions.
• Monitor dealer performance and identify growth opportunities.
• Coordinate with internal teams to ensure smooth order fulfillment and installation support.

Skills

B2B sales

Dealer/account management

Communication

Presentation

Relationship-building

Time management

Tools

Microsoft Office

CRM software

Job description

About Us

Bulmann Dock & Lift is a leading manufacturer of docks, boat lifts, and waterfront systems, proudly building our products in Northern Michigan for over 24 years. We partner with a network of marine dealers and distributors to bring our products to market — and we’ve grown steadily through every economic climate.

Position Overview

We’re seeking an experienced Dealer Sales Representative / Territory Manager to develop and maintain strong relationships with our marine dealer network. This role focuses on B2B sales — supporting existing dealers, onboarding new ones, and ensuring they have the tools, training, and resources to sell and install our products successfully.

Key Responsibilities

• Manage and grow a defined dealer sales territory.
• Build long-term relationships with current and prospective dealers.
• Conduct on-site dealer visits, product demos, and training sessions.
• Present and negotiate wholesale pricing, programs, and promotional opportunities.
• Monitor dealer performance and identify growth opportunities.
• Coordinate with internal teams to ensure smooth order fulfillment and installation support.
• Maintain accurate CRM records for all dealer interactions.

Qualifications

• 2+ years in B2B sales, preferably in the marine, outdoor recreation, or equipment manufacturing industries.
• Experience with dealer/distributor account management.
• Strong communication, presentation, and relationship-building skills.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint).
• Highly organized with excellent time-management skills.
• Mechanical aptitude and familiarity with dock/boat lift systems a plus.

Benefits & Compensation

• Competitive base salary + commission
• 3 health plan options (2 FREE for employees) plus dental, vision, life, disability, EAP, and supplemental coverage.
• Paid vacation and company holidays.
• Retirement plan with 3% company match.
• Annual stake-in-the-outcome bonus program based on company performance.

Join a manufacturer that values long-term dealer partnerships and rewards its team for driving collective success.