Dealer Marketing Operations Lead

KIA Motors Group; Irvine (CA); On-site; USD 96,000 - 157,000; Full time

Job summary

Kia America, Inc. is seeking a Dealer Marketing Group Operations Manager in Irvine, CA to lead the DMG program, coordinate regional promotions, and manage budgets and compliance with Kia’s advertising guidelines.

The role involves liaison work with dealers, regions, and the national sales team to implement marketing activities and optimize DAS funding. A strong background in automotive marketing is required.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or equivalent directly related experience.

Responsibilities

• Manages all aspects of the DMG program and budget to align with approved spending.
• Lead market analysis for DMG using BDI/CDI metrics to guide funding.
• Coordinate monthly and quarterly marketing strategies with regions and agencies.
• Represent Kia corporate marketing strategy in DMG meetings.
• Oversee Dealer Advertising Support (DAS) budgets and ensure ad guideline compliance.
• Develop model/brand strategies and manage DMG/DAS communications.

Education

Bachelor’s degree in Marketing, Advertising, Business or equivalent directly related experience

Job description

Kia America, Inc. is seeking a Dealer Marketing Group Operations Manager in Irvine, CA to lead the DMG program, coordinate regional promotions, and manage budgets and compliance with Kia’s advertising guidelines.

The role involves liaison work with dealers, regions, and the national sales team to implement marketing activities and optimize DAS funding. A strong background in automotive marketing is required.