Dealer Activation & Growth Manager

Owens Corning; Los Angeles (CA); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Owens Corning is seeking a Dealer Market Activation Manager to drive growth through dealer activation, demand generation, and indirect selling. You will partner with dealers and door shops to influence product specification, selling, and installation across Los Angeles markets.

The role blends field execution with data-driven selling, serving as a bridge between sales, marketing, and enablement teams and dealer partners, with up to 70% travel.

Qualifications

• Direct sales experience of 3–5 years is preferred.
• Willingness to travel up to 70% of the time.
• Ability to manage dealer relationships and drive activation plans.

Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell-through.
• Drive down-channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Deliver product, solution-based selling, and value-proposition training to dealer sales teams and installers.
• Collaborate with distribution and other business units to improve lead management and conversion, reinforcing best practices around follow-up, qualification, and execution.

Skills

Sales experience

Relationship building

Lead management

Channel sales

Education

Bachelor’s degree in business or related field

Tools

CRM software

Job description

Owens Corning is seeking a Dealer Market Activation Manager to drive growth through dealer activation, demand generation, and indirect selling. You will partner with dealers and door shops to influence product specification, selling, and installation across Los Angeles markets.

The role blends field execution with data-driven selling, serving as a bridge between sales, marketing, and enablement teams and dealer partners, with up to 70% travel.