Dealer Development Manager

PennCovers; Butler (Butler County); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Dental and Vision insurance

401(K) with 100% company match up to 4%

Flexible Paid Time Off

12 Paid Holidays

Job summary

A leading pool cover solutions provider is seeking a Dealer Development Manager to drive revenue growth and manage dealer relationships in assigned territories. The role focuses on dealer recruitment, training, and long-term partnerships, rather than direct sales. Key responsibilities include executing a business plan, supporting dealers in sales processes, and providing training on product solutions. Comprehensive benefits and a competitive salary range of $85,000 - $115,000 with incentives are offered for this full-time position.

Qualifications

• Strong sales skills with a focus on dealer management.
• Ability to drive revenue growth and market penetration.
• Experience in training and supporting sales teams.

Responsibilities

• Own and execute a territory business plan to achieve sales targets.
• Identify and recruit new dealers to expand market share.
• Conduct regular dealer business reviews and provide support.

Skills

Dealer recruitment

Partnership development

Sales performance analysis

Training and enablement

Market penetration

Job description

The Dealer Development Manager is responsible for driving revenue growth, market penetration, and dealer performance for PennCovers’ automatic pool cover solutions within an assigned territory.

This role functions similarly to a Territory Sales Manager within the pool industry, with a concentrated focus on dealer recruitment, enablement, training, and long-term partnership development rather than direct-to-consumer sales.

The position serves as the primary commercial and technical liaison between PennCovers and its authorized pool builder and dealer network, ensuring consistent specification, proper installation practices, and profitable growth of automatic pool cover sales.

Location: KY, MD, OH, PA, WV, VA

Status: Full-Time

Salary Range: $85,000 - $115,000 in addition to a Sales Incentive Plan with a target pay of 22.5% of base pay.

Key Responsibilities

• Own and execute a territory business plan to achieve annual sales, margin, and growth targets for automatic pool covers
• Grow market share by expanding specification and adoption of PennCovers’ automatic pool covers among pool builders and dealers
• Identify, recruit, onboard, and develop new authorized dealers within the territory
• Drive incremental revenue through upselling, cross-selling, and conversion of competitive cover systems

Dealer Relationship Management

• Serve as the primary point of contact for assigned dealers, maintaining strong, long-term partnerships
• Conduct regular dealer business reviews focused on sales performance, pipeline development, forecasting, and growth opportunities
• Collaborate with dealers during their sales process to support specification, pricing strategy, and contract inclusion of automatic covers
• Act as a trusted advisor on product positioning, ROI, and best practices

Training, Education & Enablement

• Deliver in-person and virtual dealer training on product features, benefits, installation standards, warranty processes, and sales best practices
• Support dealer sales teams with technical knowledge, objection handling, and competitive differentiation
• Ensure dealers understand and properly communicate warranty requirements and product value to end customers

Comprehensive Benefits for you and your family include:

• Dental and Vision insurance
• 401(K) with 100% company match up to 4%
• Flexible Paid Time Off
• Holidays - 12 Paid

Seniority level: Entry level

Employment type: Full-time

Job function: Sales and Business Development

Industries: Wholesale Building Materials