Deal Desk Media Planner: Scale, Optimize & Plan Media

Genius Sports; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Genius Sports is seeking a skilled Media Planner to support the Deal Desk by building standardized and custom media packages and maintaining accurate inventory across Always-On and bespoke programs.

You will collaborate with Sales, Account Management and Client Success to scale deal throughput while ensuring consistent, high-quality planning outputs across all inventory and audience products.

Qualifications

• 2+ years in media planning, deal desk, or advertising operations.
• Strong understanding of omnichannel media inventory and targeting.
• Experience with planning tools, calendars, and trackers.

Responsibilities

• Manage inbound deal requests from Sales, Account Management and Client Success teams.
• Build Always-On and Custom media packages aligned to inventory availability, audience definitions, and objectives.
• Maintain and update the inventory calendar, ensuring visibility into availability, flighting, and sell-through.
• Support standardization of packaging, pricing inputs, and planning workflows across media products.
• Partner with commercial stakeholders to operationalize planning strategies at scale.
• Ensure accuracy across proposals, including targeting, inventory assumptions, and delivery expectations.
• Identify process improvements to increase planning efficiency and reduce friction.
• Collaborate with Product, Sales, Deal Desk, and Media Operations teams.

Skills

Media planning

Omnichannel inventory

Planning tools experience

Excel / Google Sheets

Attention to detail

Communication skills

Tools

Media calendars

Planning systems

Job description

Genius Sports is seeking a skilled Media Planner to support the Deal Desk by building standardized and custom media packages and maintaining accurate inventory across Always-On and bespoke programs.

You will collaborate with Sales, Account Management and Client Success to scale deal throughput while ensuring consistent, high-quality planning outputs across all inventory and audience products.