Deal Desk - Media Planner

Genius Sports; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Genius Sports is seeking a skilled Media Planner to support the Deal Desk by building standardized and custom media packages and maintaining accurate inventory across Always-On and bespoke programs.

You will collaborate with Sales, Account Management and Client Success to scale deal throughput while ensuring consistent, high-quality planning outputs across all inventory and audience products.

Qualifications

• 2+ years in media planning, deal desk, or advertising operations.
• Strong understanding of omnichannel media inventory and targeting.
• Experience with planning tools, calendars, and trackers.

Responsibilities

• Manage inbound deal requests from Sales, Account Management and Client Success teams.
• Build Always-On and Custom media packages aligned to inventory availability, audience definitions, and objectives.
• Maintain and update the inventory calendar, ensuring visibility into availability, flighting, and sell-through.
• Support standardization of packaging, pricing inputs, and planning workflows across media products.
• Partner with commercial stakeholders to operationalize planning strategies at scale.
• Ensure accuracy across proposals, including targeting, inventory assumptions, and delivery expectations.
• Identify process improvements to increase planning efficiency and reduce friction.
• Collaborate with Product, Sales, Deal Desk, and Media Operations teams.

Skills

Media planning

Omnichannel inventory

Planning tools experience

Excel / Google Sheets

Attention to detail

Communication skills

Tools

Media calendars

Planning systems

Job description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before.

The Role

The Deal Desk Media Planner will support Genius Sports’ Deal Desk by managing inbound planning requests, building standardized and custom media packages, and maintaining accurate inventory availability across Always-On and bespoke programs. This role plays a critical function in scaling deal throughput as demand grows - freeing up senior planners to focus on high-value strategy while ensuring consistent, repeatable, and high-quality planning outputs across all inventory and audience products. The Media Planner will be a key contributor to improving speed-to-market, standardization, and revenue efficiency across the sales organization.

Main Responsibilities

• Manage inbound deal requests from Sales, Account Management and Client Success teams
• Build Always-On and Custom media packages aligned to inventory availability, audience definitions, and commercial objectives
• Maintain and update the inventory calendar, ensuring accurate visibility into availability, flighting, and sell-through
• Support the standardization of packaging, pricing inputs, and planning workflows across media products
• Partner closely with commercial stakeholders to operationalize planning strategies at scale, managing the feedback loop for ongoing optimization
• Ensure accuracy and consistency across proposals, including targeting, inventory assumptions, and delivery expectations
• Identify process improvements to increase planning efficiency and reduce friction
• Collaborate cross-functionally with Product, Sales, Deal Desk, and Media Operations teams

What You’ll Bring

• 2+ years of experience in media planning, deal desk, or advertising operations (programmatic or digital media preferred)
• Strong understanding of omnichannel media inventory, audience targeting, and packaging fundamentals
• Experience working with planning tools, inventory trackers, and media calendars
• High attention to detail with the ability to manage multiple requests simultaneously
• Strong organizational and communication skills
• Comfortable working in fast-paced, revenue-driven environments
• Proficiency in Excel / Google Sheets; experience with media planning systems a plus

It Will Be a Bonus If You Know

• Have experience supporting programmatic or data-driven advertising products
• Have familiarity with SSP, DSP, or curated marketplace platform mechanics and dynamics
• Have worked in sports, media, or ad tech environments
• Enjoy building scalable processes and templates from the ground up

The salary for this role is based on an annualized range of $85,000 - $110,000 USD. This role will also be eligible to take part in Genius Sports Group's benefits plan.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius

Let us know when you apply if you need any assistance during the recruiting process due to a disability.