Deal Desk - Media Planner

Genius-Sports; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Benefits plan

Job summary

Genius Sports is hiring a Media Planner to support the Deal Desk by managing inbound planning requests, building standard and custom media packages, and maintaining inventory across Always-On and bespoke programs. This role scales deal throughput while ensuring high-quality outputs and accurate calendar visibility.

The successful candidate will work cross-functionally to standardize processes and improve speed-to-market, contributing to revenue efficiency in a hybrid, office-first environment in

Qualifications

• 2+ years of experience in media planning, deal desk, or advertising operations (programmatic or digital media preferred).
• Strong understanding of omnichannel media inventory, audience targeting, and packaging fundamentals.
• Experience working with planning tools, inventory trackers, and media calendars.
• High attention to detail with the ability to manage multiple requests simultaneously.
• Strong organizational and communication skills.
• Proficiency in Excel / Google Sheets; experience with planning systems a plus.

Responsibilities

• Manage inbound deal requests from Sales, Account Management and Client Success teams.
• Build Always-On and Custom media packages aligned to inventory availability, audience definitions, and commercial objectives.
• Maintain and update the inventory calendar, ensuring accurate visibility into availability, flighting, and sell-through.
• Support the standardization of packaging, pricing inputs, and planning workflows across media products.
• Partner closely with commercial stakeholders to operationalize planning strategies at scale, managing the feedback loop for ongoing optimization.
• Ensure accuracy and consistency across proposals, including targeting, inventory assumptions, and delivery expectations.
• Identify process improvements to increase planning efficiency and reduce friction.
• Collaborate cross-functionally with Product, Sales, Deal Desk, and Media Operations teams.

Skills

Media planning

Deal desk

Advertising operations

Omnichannel inventory

Audience targeting

Planning tools

Inventory trackers

Media calendars

Excel

Google Sheets

Tools

Planning systems

Job description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com

THE ROLE:

The Deal Desk Media Planner will support Genius Sports’ Deal Desk by managing inbound planning requests, building standardized and custom media packages, and maintaining accurate inventory availability across Always-On and bespoke programs. This role plays a critical function in scaling deal throughput as demand grows - freeing up senior planners to focus on high-value strategy while ensuring consistent, repeatable, and high-quality planning outputs across all inventory and audience products. The Media Planner will be a key contributor to improving speed-to-market, standardization, and revenue efficiency across the sales organization.

Main Responsibilities:

• Manage inbound deal requests from Sales, Account Management and Client Success teams
• Build Always-On and Custom media packages aligned to inventory availability, audience definitions, and commercial objectives
• Maintain and update the inventory calendar, ensuring accurate visibility into availability, flighting, and sell-through
• Support the standardization of packaging, pricing inputs, and planning workflows across media products
• Partner closely with commercial stakeholders to operationalize planning strategies at scale, managing the feedback loop for ongoing optimization
• Ensure accuracy and consistency across proposals, including targeting, inventory assumptions, and delivery expectations
• Identify process improvements to increase planning efficiency and reduce friction
• Collaborate cross-functionally with Product, Sales, Deal Desk, and Media Operations teams

WHAT YOU’LL BRING:

• 2+ years of experience in media planning, deal desk, or advertising operations (programmatic or digital media preferred)
• Strong understanding of omnichannel media inventory, audience targeting, and packaging fundamentals
• Experience working with planning tools, inventory trackers, and media calendars
• High attention to detail with the ability to manage multiple requests simultaneously
• Strong organizational and communication skills
• Proficiency in Excel / Google Sheets; experience with media planning systems a plus

IT WILL BE A BONUS IF YOU KNOW:

• Have experience supporting programmatic or data-driven advertising products
• Have familiarity with SSP, DSP, or curated marketplace platform mechanics and dynamics
• Have worked in sports, media, or ad tech environments
• Enjoy building scalable processes and templates from the ground up

The salary for this role is based on an annualized range of $85,000 - $110,000 USD. This role will also be eligible to take part in Genius Sports Group's benefits plan.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

Global D&I Demographics

At Genius Sports we believe in better together, which means we don’t only value diversity, but we are determined to make sure that everyone here feels included and valued.

We invite all applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. All data that you provide will be completely anonymous, you will not be personally identifiable by any of the data you include.

This also means that if you choose to disclose a disability the Talent Acquisition team will not be able to identify you personally to assist with any measures that might help during the process. Therefore, if you require any support throughout the application or interview process please ensure to reach out to the team directly and make them aware of any requirements, and we will do what we can to help.