Database Marketing Manager

Mesquite Entertainment; Mesquite (NV); Remote; USD 85,000 - 145,000; Full time

Benefits offered by this job

Fully remote

Job summary

Mesquite Gaming is seeking a Casino CRM & Database Marketing Manager to lead data-driven guest outreach for CasaBlanca Resort and Virgin River Casino. You will own campaigns end-to-end, manage vendors, and collaborate with finance and operations to optimize reinvestment and forecast impact.

Remote-friendly role requiring 3+ years in CRM, strong SQL/Excel skills, and experience with Power BI or Tableau. You will report to the Director of Database Marketing and contribute to a high-performing

Qualifications

• 3+ years in database marketing or CRM, owning campaigns or offer programs end to end (casino strongly preferred).
• Bachelor's degree in a quantitative or business field, or equivalent experience.
• Experience managing vendors and working across marketing, finance and operations teams.
• Expert SQL and Excel; Power BI or Tableau; comfortable with large player-level datasets.
• A track record of measuring campaign and offer results and acting on them.
• Designing holdout / control-group tests and building a testing roadmap.
• Executive communication: clear recommendations, backed by numbers.

Responsibilities

• The database marketing calendar and campaign execution across direct mail, email, SMS and host programs for CasaBlanca and Virgin River.
• The segmentation and offer framework with the Director of Database Marketing; reinvestment budgets and forecasts.
• The test-and-learn program: run major offer changes, read results, and scale or stop based on lift.
• Guest lifecycle programs: onboarding, retention, and reactivation of guests.
• Promotional pro formas and post-analyses, and the marketing analytics stack (warehouse tables, dashboards, automation).
• Support for Player Development in partnership with the PD team: host coding, PD list production and analysis of host-managed guests.
• Day-to-day management of the direct mail vendor and data partners, plus data quality, suppression and contact-frequency rules.
• Weekly reporting to marketing leadership and the executive team: KPIs by segment, ROI by program, and recommendations.

Job description

Casino CRM & Database Marketing Manager: Mesquite Gaming · CasaBlanca Resort & Virgin River Casino · Mesquite, NV

Location: Fully remote (U.S.)

Team: Marketing – Database Marketing

Reports to: Director of Database Marketing

Employment: Full-time, exempt

Base salary: $85,000–$145,000 (DOE)

About Mesquite Gaming

Mesquite Gaming is a high-growth resort casino company in Mesquite, Nevada, about 80 miles northeast of Las Vegas. We have just completed a full renovation, with new rooms, new venues and new restaurants, and we need motivated, data-driven people to help us reach more guests and bring them back more often. Our properties are CasaBlanca Resort, a full-service resort with casino, hotel, spa and golf, and Virgin River Casino, a value-focused casino and hotel.

We are backed by Oaktree Capital Management, a global leader in alternative investments, and we work closely with its team on growing the business.

Why this role:

This role sits at the center of how we grow and keep our guests. Working with the Director of Database Marketing, you will put our deep player database to work: design and run the tests that show us how to reach and convert guests, drive our segmentation, offer and testing programs across both properties, and own major pieces of our Mesquite Journey rewards marketing end to end. We want creativity and business judgment in the same person: new ideas for bringing guests back, and the analysis to show which ones pay. You will join a dynamic, high-performing, AI-forward team that already uses AI across marketing and finance.

Who thrives here:

• You are intellectually curious. When a number moves, you want to know why, and you keep digging until you can explain it.
• You learn by testing. You run the experiment, learn as much from what fails as from what works, and move on to the next idea.
• You sweat the details, because a wrong list or a broken offer costs real money and execution has to be flawless.
• You deliver. You have a track record of hitting and beating targets, and you hold yourself accountable for results.
• You want to work hard on a team that sets a high bar. This is a hands-on role on a lean, high-performing team: you will roll up your sleeves, own your work end to end and put in the effort it takes to get results.

What you'll do:

• The database marketing calendar and campaign execution across direct mail, email, SMS and host programs (and app / push as it launches) for CasaBlanca and Virgin River.
• The segmentation and offer framework, built with the Director of Database Marketing: which guests get which offers, at what reinvestment level, and why. Partner with Finance on reinvestment budgets and forecasts.
• The test-and-learn program: run major offer changes with holdouts, read the results, and recommend what to scale, change or stop based on measured lift.
• Guest lifecycle programs: new-member onboarding through the third visit, retention, and reactivation of lapsed guests.
• Promotional pro formas and post-analyses, and the marketing analytics stack (warehouse tables, dashboards, automation).
• Support for Player Development, in partnership with the PD team: host coding, PD list production and analysis of host-managed guests.
• Day-to-day management of the direct mail vendor and other data partners, plus data quality, suppression and contact-frequency rules.
• Weekly reporting to marketing leadership and the executive team: KPIs by segment, ROI by program, and recommendations.

What you bring:

Must-have

• 3+ years in database marketing or CRM, including owning campaigns or offer programs end to end (casino strongly preferred; hospitality, travel or loyalty considered).
• Bachelor's degree in a quantitative or business field, or equivalent experience.
• Experience managing vendors and working across marketing, finance and operations teams.
• Expert SQL and Excel; Power BI or Tableau; comfortable with large player-level datasets.
• A track record of measuring campaign and offer results (pro formas, post-analysis) and acting on them.
• Designing holdout / control-group tests and building a testing roadmap.
• Executive communication: clear recommendations, backed by numbers.

Nice-to-have

• Casino offers, reinvestment, tier programs and PD platforms and processes (host coding, PD lists).
• Casino marketing systems (e.g., Aristocrat Oasis 360, Konami SYNKROS, Light & Wonder CMP, QCI) or CRM / CDP platforms (e.g., Salesforce, Optimove, Braze).
• Python or R; predictive models (propensity, churn, lifetime value).
• Using AI tools to automate analysis and reporting.

Don't check every box? If this work excites you, apply anyway. We care more about curiosity and drive than a perfect match.

Compensation and Benefits:

• Base salary: $85,000–$145,000
• Medical, dental and vision; 401(k); paid time off.
• Fully remote.

Requirements:

Must be 21 or older.

Nevada Gaming Registration is required for this role, we will guide you through it.

Authorized to work in the U.S.; we do not offer visa sponsorship.

Mesquite Gaming is an equal opportunity employer.