Vice President - Marketing

Bally's Corporation; Chicago (IL); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Daily employee parking

Job summary

Bally's Corporation in Chicago invites an experienced casino marketing leader to drive player acquisition, retention, and engagement across multiple channels. You will oversee VIP programs, promotions, and guest experiences while managing budgets and cross-functional teams.

The role requires 5–7 years in casino or high-value guest marketing, strong leadership and analytical skills, and the ability to navigate gaming regulations. Join us to shape Bally’s guest journeys and revenue growth.

Qualifications

• Must be able to obtain Illinois gaming license or regulatory clearance.
• Flexible hours, including nights, weekends, and holidays as needed.
• Strong customer service and public relations background.
• Excellent written, verbal, and interpersonal communication skills.
• Strong leadership, communication, analytical, and project management skills.
• Demonstrated success leading marketing strategy, campaign execution, and team development.
• Property opening experience preferred.
• Complex operations, resort, or integrated resort experience preferred.
• 5 to 7 years of progressive experience in marketing, preferably within casino marketing, hospitality, or a high-value guest environment.
• Bachelor's degree in marketing, business, communications, or a related field preferred.

Responsibilities

• Develop and execute casino marketing strategies that increase player acquisition, retention, and frequency of play.
• Oversee player database growth and segmentation to deliver targeted offers, promotions, and communications.
• Lead the planning and execution of casino promotions, tournaments, giveaways, and special events that drive guest traffic and excitement.
• Direct mail, digital, email, print, outdoor, and web-based campaigns that promote gaming, entertainment, and guest experiences.
• Manage VIP and high-value player programs, including personalized marketing, exclusive offers, and relationship-building initiatives.
• Manage all sales teams retail volume generation strategies including hotel, events, group, casino, bus, convention, catering, national, local, corporate, and trade.
• Analyze player behavior, campaign performance, and revenue trends to identify opportunities for growth and optimization.
• Partner with gaming, operations, hospitality, food and beverage, and entertainment teams to create coordinated guest experiences.
• Oversee marketing budgets and ensure promotional spend is aligned with revenue goals and return on investment.
• Maintain strong awareness of casino floor activity, player preferences, and competitive market trends to inform marketing decisions.
• Ensure compliance with all gaming regulations, internal controls, and company policies related to promotions and guest communications.
• Build, coach, and lead the casino marketing team to deliver high-impact campaigns and exceptional guest engagement.
• Work closely with senior leadership to support long-term marketing plans, revenue targets, and brand positioning.
• Perform other duties as assigned.

Skills

Leadership

Strategic Thinking

Analytical Skills

Project Management

Industry Knowledge

Customer Service

Communication Skills

Education

Bachelor's degree in marketing, business, communications, or a related field

Job description

Description

Responsibilities

• Develop and execute casino marketing strategies that increase player acquisition, retention, and frequency of play.
• Oversee player database growth and segmentation to deliver targeted offers, promotions, and communications.
• Lead the planning and execution of casino promotions, tournaments, giveaways, and special events that drive guest traffic and excitement.
• Direct mail, digital, email, print, outdoor, and web-based campaigns that promote gaming, entertainment, and guest experiences.
• Manage VIP and high-value player programs, including personalized marketing, exclusive offers, and relationship-building initiatives.
• Manage all sales teams retail volume generation strategies including hotel, events, group, casino, bus, convention, catering, national, local, corporate, and trade.
• Analyze player behavior, campaign performance, and revenue trends to identify opportunities for growth and optimization.
• Partner with gaming, operations, hospitality, food and beverage, and entertainment teams to create coordinated guest experiences.
• Oversee marketing budgets and ensure promotional spend is aligned with revenue goals and return on investment.
• Maintain strong awareness of casino floor activity, player preferences, and competitive market trends to inform marketing decisions.
• Ensure compliance with all gaming regulations, internal controls, and company policies related to promotions and guest communications.
• Build, coach, and lead the casino marketing team to deliver high-impact campaigns and exceptional guest engagement.
• Work closely with senior leadership to support long-term marketing plans, revenue targets, and brand positioning.
• Perform other duties as assigned.

Competencies

• Leadership: Strong leadership, communication, and interpersonal skills.
• Strategic Thinking: Ability to develop and execute effective marketing strategies.
• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Project Management: Strong project management skills to manage multiple campaigns and initiatives.
• Industry Knowledge: Understanding of the industry and target VIP client segments.

Compensation

• Target Salary Range: $180,000 - $220,000

Additional Benefits

• $7 Daily Employee Parking

Physical Demands & Work Environment

• Operates in both a professional office environment and casino setting, using standard office equipment such as computers, telephones, photocopiers, filing cabinets, and fax machines.
• The work environment may include exposure to bright lighting, elevated noise levels, and occasionally stressful or fast-paced situations associated with casino operations.
• Regularly required to communicate effectively by talking and hearing, as well as use hands and fingers to handle, operate, and manipulate objects, tools, and controls.
• Frequently performs tasks involving sitting, and occasionally may be required to stand, walk, reach with hands and arms, climb, balance, stoop, kneel, crouch, or crawl.
• Must be able to occasionally lift, carry, and/or move objects weighing up to 25 pounds.
• Requires visual abilities including close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus to perform job duties effectively.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

Experience

• Must be able to obtain and maintain any required Illinois gaming license or regulatory clearance. (required)
• Ability to work flexible hours, including nights, weekends, and holidays as needed. (required)
• Strong customer service and public relations background. (required)
• Excellent written, verbal, and interpersonal communication skills. (required)
• Strong leadership, communication, analytical, and project management skills. (required)
• Demonstrated success leading marketing strategy, campaign execution, and team development. (required)
• Property opening experience preferred. (required)
• Complex operations, resort, or integrated resort experience preferred (required)
• 5 to 7 years of progressive experience in marketing, preferably within casino marketing, hospitality, or a high-value guest environment. (required)
• Bachelor's degree in marketing, business, communications, or a related field preferred. (required)

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.