Casino Database Analytics Manager

Circa Las Vegas; Las Vegas (NV); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Circa Las Vegas is seeking a Manager to lead the Database Analytics team and oversee development, design, execution, and analysis of guest database marketing programs across platforms.

The role focuses on database maintenance analytics, direct mail/email operations for slots, table games, keno, sportsbook and non-gaming segments, ensuring data integrity and actionable insights for campaigns.

Qualifications

• Five years of data analysis experience in database marketing.
• Experience analyzing large datasets and creating campaigns.
• Casino marketing knowledge preferred.
• Excellent written and verbal communication.

Responsibilities

• Oversee development, design, and analysis of guest database marketing programs.
• Manage database maintenance analytics and DM/Email operations across platforms.
• Analyze marketing activity effectiveness and generate reports.
• Lead list management, report requests, and query requests.
• Supervise Database Analytics team under the Director.
• Ensure data integrity and promote best practices.

Skills

Data analysis

Team management

Communication skills

Guest service

Casino experience

SQL proficiency

MS Excel

Interpersonal skills

Education

Bachelor’s degree in marketing or related field

Tools

Aristocrat Player Tracking

Opera Hotel System

SQL queries

Python (basic)

Job description

JOB TITLE: Manager

DEPARTMENT: Database Analytics

STATUS: Full-Time

JOB SUMMARY:

The Database Analytics Manager is responsible for overseeing the development, design, execution, and analysis of our guests' database marketing programs on all platforms. Responsible for managing database maintenance analytics, and direct mail/email operation which includes slots, table games, keno, sportsbook, and non-gaming.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Responsible for analyzing the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
Responsible for list management activities to include report requests and query requests.
Analyze player revenue trends, using player frequency information.
Guide development (best practices) and targeting criteria for all campaigns, based on promotion, data availability, and past performance
Ad hoc analyses as requested.
Under the direction of the Director of Database Analytics, the Database Analytics Manager will assist in supervising the Database Analytics team to ensure timely and accurate execution of all projects.
Interact well with others and be a positive influence on employee morale.
Uphold the company’s non-disclosure and confidentiality policies and agreements.
Work evening, weekend and holiday work hours as required.

QUALIFICATIONS

Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form
Superior organization skills
Outstanding Guest service skills
Must be at least 21 years of age
Minimum of five years of recent experience performing data analysis and working with large datasets
Casino experience required
Familiarity with Aristocrat Player tracking system and ability to navigate player information preferred.
Familiarity with Opera hotel system where guest/group history is preferred.
Team Management experience required

EDUCATION and/or EXPERIENCE

Bachelor’s degree in marketing, finance or related area; or equivalent combination of education and experience
Five (5) years' experience in database marketing and data analysis with strong background utilizing multiple databases
Knowledge of basic casino data and operations as it pertains to player gaming activity
Excellent verbal, written, and interpersonal skills
Superior organization and guest service abilities

CERTIFICATES, LICENSES, REGISTRATIONS

Must be able to obtain a Nevada State Gaming License.
• Must meet sportsbook licensing requirements

LANGUAGE SKILLS

Must be able to effectively communicate in English.

MATHEMATICAL SKILLS

Must be able to analyze data from various angles and offer all viewpoints for review.

COMPUTER SKILLS

Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).
Expert ability to query data and create statistical summaries and algorithms using coding languages (i.e., SQL, VBA, PL-SQL)
Ability to adapt/learn new software as acquired by the company for database analytics.

DISCLAIMER:

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).