Data & Strategy Ops Specialist - DMP & Targeting Expert

Better Collective; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

PTO

401(k) with employer match

Life & disability insurance

Extended paid parental leave

Employee Assistance Program

Job summary

Better Collective is seeking a Data & Strategy Operations Specialist to stand up and operationalize our DMP and contextual targeting solutions. This high-impact, individual contributor role reports to Derek Klimkowski and collaborates with Commercial, Product, Tech, and Data teams across regions.

Ideal candidates have 5+ years in DMPs/CDPs, hands-on data platform experience, and strong communication skills to translate data into commercial insights. Sports/media experience is a plus.

Qualifications

• 5+ years of experience with DMPs/CDPs or audience data platforms.
• Hands-on experience implementing or operating data platforms.
• Strong understanding of first‑party data, identity resolution, and activation across digital channels.
• Experience with contextual targeting and brand safety frameworks.

Responsibilities

• Own the day-to-day operation, maintenance, and optimization of DMP/contextual targeting solutions.
• Serve as the primary contact with the DMP vendor and internal data capabilities expert.
• Build, analyze, and scale audience segments using first‑party and partner data.
• Profile and segment ad inventory for scale, brand suitability, and viability.
• Collaborate with data providers to strengthen data offerings.
• Work with Sales/RevOps/Media Planning/Account Management to support data-driven media sales.

Skills

DMPs/CDPs/audience data platforms

Contextual targeting

Agency/publisher data experience

Independent ownership of outcomes

Strong communication skills

Education

Tools

Google Analytics

Google Ad Manager (GAM)

Job description

Better Collective is seeking a Data & Strategy Operations Specialist to stand up and operationalize our DMP and contextual targeting solutions. This high-impact, individual contributor role reports to Derek Klimkowski and collaborates with Commercial, Product, Tech, and Data teams across regions.

Ideal candidates have 5+ years in DMPs/CDPs, hands-on data platform experience, and strong communication skills to translate data into commercial insights. Sports/media experience is a plus.