Data Strategy Manager: Healthcare Audiences & Activation

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical, Vision & Dental Insurance

Paid time off

Job summary

WPP Media is seeking a Manager, Data Strategy to drive audience strategies for Johnson & Johnson across paid, owned, and earned media. You will translate human insights into data-driven recommendations and collaborate with internal and client teams to steward audiences from data providers into activation platforms.

You will work with teams to design tests, analyze performance, and ensure regulatory compliance while advancing data-driven strategies and best practices in a hybrid work setting.

Qualifications

• Bachelor's degree or equivalent professional work experience.
• 3-5 years of experience in data strategy, media planning, or programmatic advertising, preferably in healthcare/pharma.

Responsibilities

• Develop and execute audience strategies, deriving insights and activating campaigns.
• Manage data flow from providers into activation platforms, ensuring accuracy and compliance.
• Present insights and recommendations to Johnson & Johnson, building strong client relationships.

Skills

Data strategy

Audience activation

DSPs

Ad Serving

Analytics

Education

Bachelor's degree in Marketing/Advertising/Business or related field

Tools

MRI Simmons

GWI

Numerator

WPP Open

Job description

WPP Media is seeking a Manager, Data Strategy to drive audience strategies for Johnson & Johnson across paid, owned, and earned media. You will translate human insights into data-driven recommendations and collaborate with internal and client teams to steward audiences from data providers into activation platforms.

You will work with teams to design tests, analyze performance, and ensure regulatory compliance while advancing data-driven strategies and best practices in a hybrid work setting.