Data Strategy Lead: Healthcare Audience Activation

Wpp; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical, Vision, and Dental Insurance

Paid Time Off

Employee Discounts

Mental Health Days

Job summary

WPP is seeking a Manager, Data Strategy to lead audience development for Johnson & Johnson, turning human insights into precise data-driven recommendations across paid, owned, and earned channels. The role focuses on data stewardship, activation, and collaboration with internal teams and clients, leveraging tools like MRI Simmons, GWI, Numerator and the WPP Open platform.

Hybrid work and healthcare experience are valued.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Liberal Arts, or related field, or equivalent professional work experience.
• 3–5 years of experience in data strategy, media planning, or programmatic advertising, preferably within a healthcare or pharma environment.
• Strong understanding of DSPs, Ad Serving, and Audience Activation.
• Excellent communication and presentation skills, with experience in client-facing roles.
• Analytical mindset with proficiency in Excel and familiarity with data visualization tools.
• Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines.
• Curiosity and a passion for learning, with a proactive approach to problem-solving.
• Familiarity with healthcare regulations and compliance considerations is a plus.

Responsibilities

• Create and execute audience strategies, including deriving insights, defining audience logic, and collaborating with internal teams to activate campaigns.
• Leverage syndicated tools (e.g., MRI Simmons, GWI, Numerator) and proprietary platforms (e.g., WPP Open) to generate audience insights and targeting recommendations.
• Translate human insights into actionable audience definitions, ensuring alignment with campaign objectives and regulatory requirements.
• Manage the flow of data from providers into activation platforms, ensuring accuracy and compliance with industry standards.
• Design and oversee testing frameworks to evaluate audience performance, providing recommendations for optimization.
• Monitor match rates and syndication processes to minimize data loss and maximize campaign effectiveness.
• Serve as a key point of contact for Johnson & Johnson, presenting insights and recommendations in a clear and compelling manner.
• Build strong relationships with client stakeholders, addressing their needs and providing proactive solutions.
• Partner with planning, activation, and analytics teams to ensure seamless execution of data-driven strategies.
• Identify opportunities to enhance workflows, streamline processes, and improve operational efficiency.
• Stay up-to-date on industry trends, emerging technologies, and privacy regulations, bringing innovative ideas to the team.
• Contribute to the evolution of data strategy offerings, driving thought leadership.

Skills

Data strategy

Healthcare domain

DSPs

Ad serving

Audience activation

Excel

Data visualization

Client-facing

Communication skills

Education

Bachelor's degree

Tools

MRI Simmons

GWI

Numerator

WPP Open

Job description

WPP is seeking a Manager, Data Strategy to lead audience development for Johnson & Johnson, turning human insights into precise data-driven recommendations across paid, owned, and earned channels. The role focuses on data stewardship, activation, and collaboration with internal teams and clients, leveraging tools like MRI Simmons, GWI, Numerator and the WPP Open platform.

Hybrid work and healthcare experience are valued.