Data Scientist, Marketing Analytics - Uplift & Retention

Ibotta, Inc.; United States; Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Base compensation range: $110,000 - $-

Relocation bonus

Medical, dental, vision benefits

Employee Stock Purchase Program

401(k) match

Paid parking

Snacks

Job summary

Ibotta, Inc. is seeking a Data Scientist for Marketing Analytics to join the Publisher Insights team in Denver, a hybrid role requiring three in-office days.

You will build, retrain, and deploy uplift models that decide bonuses for savers in weekly retention programs and own them end-to-end—from data prep to monitoring. You will partner with analytics engineers, data engineers, and Marketing to design experiments, analyze results, and translate insights into actions that improve program

Qualifications

• 2+ years of progressive experience in data science, ML, statistics, or data analysis
• Bachelor's degree in CS, Math, Statistics, Data Science, Economics or related field required; advanced degree preferred
• Strong Python (pandas, scikit-learn) and SQL skills; Spark/PySpark a plus
• Hands-on experience building and evaluating ML/statistical models (e.g., gradient boosting, neural networks)
• Experience deploying/maintaining a model in production; data storytelling to non-technical partners

Responsibilities

• Build, retrain, and tune uplift models for weekly retention programs, balancing redemptions and cost
• Own models in production: maintain feature pipelines, deploy versions, monitor performance and drift
• Manage weekly model operations: review results, adjust parameters to meet budget and performance thresholds
• Design and analyze A/B tests and holdouts to measure bonus performance and generate training data
• Report model performance and business impact to Marketing, explaining results clearly to non-technical audiences
• Analyze large saver-behavior datasets to find insights for models and marketing programs
• Collaborate with analytics/data engineers and Marketing to define and prepare data needed for analysis and modeling
• Contribute to team best practices: documentation, code review, reusable modeling workflows

Skills

Python

SQL

Experimentation

Causal inference

Data storytelling

Education

Bachelor's degree in CS/Math/Stats/Data Science/Economics

Advanced degree preferred

Tools

Spark

PySpark

TensorFlow/Keras or PyTorch

Git

Airflow or Databricks Jobs

Job description

Ibotta, Inc. is seeking a Data Scientist for Marketing Analytics to join the Publisher Insights team in Denver, a hybrid role requiring three in-office days.

You will build, retrain, and deploy uplift models that decide bonuses for savers in weekly retention programs and own them end-to-end—from data prep to monitoring. You will partner with analytics engineers, data engineers, and Marketing to design experiments, analyze results, and translate insights into actions that improve program